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    日期題名作者
    2007 Media Advocacy Cheng, I-Huei
    1997 Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model 郭貞
    2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
    2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2012 Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame. 林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
    2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    2006-07 News Media Use Political Discussion and Agenda Diversity 陳憶寧
    2001-07 A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US 郭貞; 李海容; 黃振家
    2000 A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan 郭貞
    1995 Office Productivity and Office Automation 祝鳳岡
    1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞
    2010-06 Online and Offline Health Information Search Behavior among College Students: A Media Priority Study 張郁敏
    2001-05 Online Shopping in Taiwan 郭貞
    2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    2000-06 OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2001-02 OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    1998-01 Otto Lerbinger著《公共關係的時代使命--診斷危機.管理危機》 黃懿慧
    2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿; Chang, Chingching
    2002-08 Performance Measures of Public Relations: An Integrated Model 黃懿慧

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