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    日期題名作者
    2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2012 Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame. 林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
    2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    2006-07 News Media Use Political Discussion and Agenda Diversity 陳憶寧
    2001-07 A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US 郭貞; 李海容; 黃振家
    2000 A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan 郭貞
    2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    1995 Office Productivity and Office Automation 祝鳳岡
    1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞
    2010-06 Online and Offline Health Information Search Behavior among College Students: A Media Priority Study 張郁敏
    2001-05 Online Shopping in Taiwan 郭貞
    2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    2000-06 OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2001-02 OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
    1998-01 Otto Lerbinger著《公共關係的時代使命--診斷危機.管理危機》 黃懿慧
    2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿; Chang, Chingching
    2018-08 Perceived message consistency: Explicating how brand messages being processed across multiple online media 張郁敏; Chang, Yuhmiin
    2002-08 Performance Measures of Public Relations: An Integrated Model 黃懿慧
    2018 Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being 林日璇; Lin, Jih-Hsuan Tammy
    2000-07 The personal influence model and gao guanxi in Taiwan Chinese public relations 黃懿慧
    2005-01 Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents Chang, Chingching; 張卿卿

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