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    日期題名作者
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan. Asia Pacific Media Educator 孫秀蕙
    2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
    2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿; Chang, Chingching
    1994-08 Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model 郭貞
    2011-11 Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games 林日璇; Peng, Wei; Lin, Jih-Hsuan; Crouse, Julia
    2004-05 Is symmetrical communication ethical and effective? 黃懿慧; Huang, Yi-Hui
    2004-09 Is symmetrical communication ethical and effective? 黃懿慧
    2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
    2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
    2015-06 Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes. 林日璇; Lin, Jih-Hsuan
    2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
    2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
    2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    2016-10 Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
    2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
    2007 Media Advocacy Cheng, I-Huei
    1997 Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model 郭貞
    2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
    2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿

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