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    日期題名作者
    1997 A Framework of Reverse Acculturation 陳文玲
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2006-07 The global look 張卿卿
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    1993 How adolescents learn to be consumers : an eclectic approach 郭貞; Cheng, Kuo
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2017-01 How Message Framing and Presentation Affect Pro-Environmental Behavioral Intentions: A Dual-Pathway Model Perspective 施琮仁; Shih, Tsung-Jen
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    2018-04 How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching; 張卿卿
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2017-03 Identification, International Encyclopedia of Media Effects 林日璇; Lin, Jih-Hsuan Tammy
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2017-12 The Impact of Democratization, Political Culture, and Diplomatic Isolation on Think Tank Development in Taiwan 楊昊; Abb, Pascal; Yang, Alan Hao
    2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿

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