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    顯示項目176-200 / 1199. (共48頁)
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    日期題名作者
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿
    1999 The impact of market mavenism and shopping orientation on the consumer's use of the Web catalogs and retail stores as shopping and buying channels 郭貞
    1999 The impact of negative political advertising: A review 張卿卿
    1999 The impact of perceived channel utilitise shopping orientations and demographics on the consumer's online buying behavior 郭貞; 李海容; Martha Russel
    2002-08 The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan 黃懿慧
    1998 The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
    1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
    2007 Impetus for Worship: An Exploratory Study of Adolescents' Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching
    2006-07 Increasing mental health literacy via narrative advertising 張卿卿
    2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    2013-08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2013-05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿
    2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching; 張卿卿
    2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏
    2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    2011-01 International applications of the agenda-setting Acapulco Typology 陳憶寧; McCombs, Maxwell; Ghanem, Salma; Lennon, Federico Rey; Blood, R. Warwick; Chen, Yi-Ning (Katherine); Ban, Hyun
    1995 International Joint Ventures Management:A Critical Success Factors Approach 祝鳳岡
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan 孫秀蕙; 劉端裕; 郭書祺

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