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    顯示項目151-175 / 1199. (共48頁)
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    日期題名作者
    2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    2010 Facebook上消費者類社會互動對品牌關係的影響 洪寧; Hung, Ning
    2012 Facebook企業粉絲頁之危機溝通效果:探討 人性化語調、危機情境與危機回應策略之影響 吳懋嫻; Wu, Mao Hsien
    2015 Facebook與Instagram之跨訊息綜效比較 陳又瑈; Chen, Yu Jou
    2005-05 Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response 黃懿慧
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    2008 The Female Images in the Print Advertisements during Japanese Occupation of Taiwan 孫秀蕙
    2010-10 The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬
    1993-10 The Formation of Egalitarian Orientations Among The Working Class and Nonworking Class: A Differential Socialization Process Approach 郭貞
    2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910's-1930's 孫秀蕙; Sun, Hsiu-Hui
    1997 A Framework of Reverse Acculturation 陳文玲
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2006-07 The global look 張卿卿
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    1993 How adolescents learn to be consumers : an eclectic approach 郭貞; Cheng, Kuo
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿

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