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    顯示項目176-200 / 1241. (共50頁)
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    日期題名作者
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2006-07 The global look 張卿卿
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    1993 How adolescents learn to be consumers : an eclectic approach 郭貞; Cheng, Kuo
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2017-01 How Message Framing and Presentation Affect Pro-Environmental Behavioral Intentions: A Dual-Pathway Model Perspective 施琮仁; Shih, Tsung-Jen
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2017-03 Identification, International Encyclopedia of Media Effects 林日璇; Lin, Jih-Hsuan Tammy
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2017-12 The Impact of Democratization, Political Culture, and Diplomatic Isolation on Think Tank Development in Taiwan 楊昊; Abb, Pascal; Yang, Alan Hao
    2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿
    1999 The impact of market mavenism and shopping orientation on the consumer's use of the Web catalogs and retail stores as shopping and buying channels 郭貞
    1999 The impact of negative political advertising: A review 張卿卿
    1999 The impact of perceived channel utilitise shopping orientations and demographics on the consumer's online buying behavior 郭貞; 李海容; Martha Russel
    2002-08 The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan 黃懿慧

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