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    顯示項目101-125 / 1199. (共48頁)
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    日期題名作者
    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    2000 The effect of personality differences on product evaluations 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    2012-12 Effectiveness of consensus information in advertising 張卿卿; Chang, Chingching
    2012-04 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching; 張卿卿
    2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2001 The effects of personality on product evaluation 張卿卿
    1999-05 The effects of public relations strategies on conflict management strategies 黃懿慧

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