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    顯示項目76-100 / 1205. (共49頁)
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    日期題名作者
    2014 A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei 陳憶寧; Chen, Katherine Yi-Ning; Lo, V. H.; Wei, R.; Xu, X. G.; Zhang, G. L.
    2006-07 A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China 郭貞
    2004 Competitive Paper Session: Family and Gender Issues Shoham, Aviv; Rose, Gregory M.; Bakir, Aysen; Meng, Lufang; Brembeck, Helene; Mandrik, Carter A.; Fern, Edward F.; Bao, Yeqing; Chang, Chingching; Cook, Daniel Thomas; Kim, Jonathan S.; Baek, Seung; Cho, Sungbin; Mulvey, Michael S.; Stern, Barbara B.; McLoughlin, Damien; Easton, Geoff; Wakefield, Kirk L.; Stone, George W.; Anderson, Laurel; 張卿卿
    1999 Consumer Styles and Media Uses of the Generation Xers in Taiwan Kuo, Cheng; 郭貞
    2002-05 Consumer Styles of On-line Shoppers on Taiwan 郭貞
    2006 Context-induced and ad-induced affect: Individual differences as moderators Chang, Chingching; 張卿卿
    2015 The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games 林日璇; Lin, Jih-Hsuan; Peng, Wei
    2001-05 Converging paradigms? Analysis of trends in theoretical approaches to public relations 黃懿慧
    2004 Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement Chang, Chingching; 張卿卿
    2014-02 Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting study Guo, Lei; Chen, i-Ning Katherine; Vu, Hong; Wang, Qian; Aksamit, Radoslaw; Guzek, Damian; Jachimowski, Marek; McCombs, Maxwell; 陳憶寧
    1993-06 CREATIVE ADVERTISING PLAN:A Case Study of Le Menu Frozen Dinners Chu, FongKang H.
    1999-01 Creative Development for digital Artist TBA Horizon 2000 賴建都
    2010-01 Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty Years An, Seonkyoung; Cheng, I-Huei
    2005 Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication 黃懿慧
    2005-05 Crisis Communicative Strategies: Category, Continuum, and Application. Huang, Yi-Hui; Lin Y. H.; 黃懿慧
    2006-06 Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model Huang, Yi-Hui; 黃懿慧
    1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
    2000-06 Cultural aspect of organization-public relationships 黃懿慧
    2010 Cultural Differences in Ad Persuasion Chang, Chingching; 張卿卿
    2006-12 Cultural masculinity/femininity influences on ad appeals 張卿卿; Chang, Chingching
    2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    1999 Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores 郭貞
    2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching; 張卿卿
    2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿

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