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    題名: 以五力分析為基探討Value Analysis Tear-Down 對光電產業競爭優勢之影響-以Z公司為例
    A Study on the Impacts of Competitive Advantages using Value Analysis Tear-Down Method – A Case Study on Company Z
    作者: 賴威光
    Lai,William
    貢獻者: 吳豐祥
    賴威光
    Lai,William
    關鍵詞: 競爭優勢
    面板產業
    液晶顯示器
    五力分析
    TFT-LCD
    Competitive Advantage
    Value Analysis Tear-Down
    日期: 2006
    上傳時間: 2009-09-11 17:50:20 (UTC+8)
    摘要: Even though TFT-LCD is a high-tech industry, it is a highly competitive business and the average selling price has been dropping year over year. The high technology no longer guarantees high profit margin due to intensive direct competitions among overflowing TFT-LCD makers. Every TFT-LCD maker is aggressively migrating to next generation fabrication and working rapidly to vertically integrate component suppliers to lower the cost. It is believed that in the manufacturing industry such as TFT-LCD is facing the toughest competition ever and all TFT-LCD companies are thinking of possible ways enhance their competitiveness regardless of their scales.

    To analyze the current industry situation and provide suggestions to current players in the field, this research proceeds with the approach of case study. Using Porter’s Five Forces Model as competitive advantage measuring factors, we apply Value Analysis Tear-down method to see how it can influence each force.

    Based on the case analysis, the author has reached the following findings:

    1.Creating sustainable competitive advantages is very difficult by using cost reduction strategy only

    2.Top management’s involvement of a new method or strategy can expedite the execution process and stimulate more innovative ideas

    3.Future improvements derived from Value Analysis Tear-Down process must be constantly monitored and implemented to create sustainable advantages
    LIST OF FIGURES................................4
    LIST OF TABLES.................................5
    CHAPTER I INTRODUCTION...................6
    CHAPTER II LITERATURE REVIEW.................11
    CHAPTER III RESEARCH DESIGN..................30
    CHAPTER IV CASE STUDY........................35
    CHAPTER V RESEARCH FINDINGS & DISCUSSIONS....59
    CHAPTER VI CONCLUSION AND SUGGESTION.........64
    REFERENCE.....................................67
    參考文獻: English References
    1.Aaker, A. D. (1989), Managing assets and skills: the key to a sustainable competitive. California management reviews, 31(2), 91-106
    2.Barney, J. (1991), Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120
    3.Day, G. S. & Wensley R.. “Marketing Theory with a Strategy Orientation.” Journal of Marketing 47, (Fall 1983):79-89.
    4.Display Search, “Small to Medium Size Quarterly Report”, Mar 2007.
    5.Fuji Chimera Research Institute, Small & Medium Size TFT Markets, Mar 2007
    6.Harrison, R. W., & Kennedy, P. L. (1997), A neoclassical economic and strategic management approach to evaluating global agribusiness competitiveness. Competitiveness Review, 7(1), 14-25.
    7.Hsiao, Y.R. (2006), The Model and Function of Collaborative Cooperation based on Improvement for Cost Structure – Photonics Industry as the Example, Master’s Thesis
    8.Porter, M.E. (1980), Competitive strategy, New York: Free Press.
    9.Porter, M.E. (1985), Competitive Advantage, New York: Free Press.
    10.Sato, Y. & Kaufman, J.J., (2005), Value Analysis Tear-Down: A New Process for Product Development and Innovation, Industrial Press.
    11.TSR, “Small to Medium Size Quarterly Report”, Mar 2007.
    中文文獻
    1.李輝鈞,「台灣中小尺寸TFT-LCD專業製造廠競爭優勢分析」,清華大學工業工程與工程管理研究所碩士論文,2004.
    2.陳建男,「產業情境分析與策略發展關係之研究-以TFT-LCD產業為例」,中原大學企業管理研究所碩士,2002
    3.蕭堯仁,「以成本架構改善為基之協同合作模式與機制-光電產業為例」,逢甲大學工業工程與系統管理研究所碩士論文
    4.陳泳丞,台灣的驚嘆號:臺日韓TFT世紀之爭,初版,北市:時報文化,2004年。
    5.陳青 譯,「降低成本新利器」中衛發展中心,1999
    6.黃秀媛 譯,「藍海策略」天下遠見,2005
    7.光電協會PIDA, 2004年光電顯示器概況分析, 2005
    8.兩兆雙星計畫, 經濟部投資業務處,
    http://www.investintaiwan.nat.gov
    9.友達光電有限公司, http://www.auo.com
    10.勝華科技股份有限公司, http://www.wintek.com.tw
    描述: 碩士
    國立政治大學
    科技管理研究所
    92359040
    95
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0923590402
    資料類型: thesis
    顯示於類別:[科技管理研究所] 學位論文

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