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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/27082
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/27082


    Title: Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparsion of American and Taiwanese Marketers
    Authors: 傅豐玲;Amy,Yi -Ling;周逸衡
    Date: 1999-08
    Issue Date: 2009-01-17 16:08:45 (UTC+8)
    Abstract: This study examined the differences of moral intensity as well as the influence of the moral intensity on ethical decision- making (EDM) between American and Taiwanese marketers. The instrument was adopted from Singhapakdi's [21]. As expected, American marketers got higher mean scores on all the components of moral intensity regarding the perceived potential harm. The components were magnitude of consequence, probability of effect, temporal immediacy, and concentration of effect. Cultural factors developed by difference between two societies. The relationships between the moral intensity to Hofstede [9] were used to explain the ethical perceptions and to ethical intentions were supported both by Singhapakdi [21] and by this research. That implied cultural factors affect people's ethical perception through the effect on their perceived moral intensity.
    Relation: Pan pacific Management Review , 3(1), 79-94
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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