English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88987/118697 (75%)
Visitors : 23582106      Online Users : 639
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17802
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/17802

    Title: Consumer Styles and Media Uses of the Generation Xers in Taiwan
    Authors: Kuo, Cheng
    Date: 1999
    Issue Date: 2008-12-18 17:41:10 (UTC+8)
    Abstract: This study examines Taiwanese consumer orientations in relation to media exposure, and seeks to determine how relevant the concept of a 'Generation X' is in the case of Taiwan. A causal structural model was proposed and tested with a view to examining the impact of generation and other demographic variables. Results indicate significant differences between generations. In general, the Xers showed greater concerns for fashion and self-expression, and were greater users of electronic media. The paper considers these generation differences against the backdrop of the disparity between traditional Confucian values and Western consumer culture.
    Relation: Asian Journal of Communication, 9(1), 126-132
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/01292989909359613
    DOI: 10.1080/01292989909359613
    Appears in Collections:[廣告學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    01292989909359613.pdf3386KbAdobe PDF1221View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback