本研究便針對後勤低溫物流搭配電子商務的經營模式加以研究討論，藉由彼此合作的互利方式，達到雙贏的結果。 With the change of Taiwan's overall social environment structure, the average income level of Chinese people has increased, which has led to changes in the lifestyle of modern people. People's meal and meal preparation time have also decreased, and the number of people eating out has gradually increased. This has produced Taiwan's food culture and habits. Great impact.
Because online shopping is becoming more and more popular, it not only creates business opportunities for personal online shopping, but also popular with group buying. "Cold food" is also one of the favorite products purchased by group buyers. It can not only be priced. It is also possible to use the convenience of online shopping, and it can be delivered to the home without leaving the door, and these goods are often delivered to the home in a "home delivery" manner.
This study will study and discuss the business model of logistics low-temperature logistics and e-commerce, and achieve a win-win result by mutually beneficial cooperation.