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    Title: 電子系統製造商採購記憶體晶片之半導體通路商選擇策略: 4C策略行銷成本觀點
    The strategy as manufacturer of electronic equipment selects the business partner of semiconductor distributor: from the viewpoints of 4C strategic aspect
    Authors: 林光龍
    Lin, Kuang-Long
    Contributors: 巫立宇
    林光龍
    Lin, Kuang-Long
    Keywords: 4C策略行銷成本
    電子系統製造商
    半導體通路商
    半導體生產商
    記憶體晶片
    期貨特性
    4C Framework of strategic marketing analysis
    Futures characteristics
    Memory chips
    Comprehensive semiconductor distributor
    Professional semiconductor distributor
    Electronic system manufacturer
    Semiconductor manufacturer
    Date: 2019
    Issue Date: 2019-11-06 15:26:07 (UTC+8)
    Abstract: 台灣的電子產業從1958年交通大學創立第一個電子工程研究所開始,至今已經經過五十多年的發展歷程,對於全球的電子產業,從終端的產品應用科技到源頭的半導體技術,已經有著完整的供應鏈,綜合年產值也到達6 兆元台幣,由於電子系統製造商的產品類別及製造分工越來越細,所以由半導體通路商所能提供的,減低零組件的準備時間,庫存管理的風險以及減輕營運成本等優勢也變得相對重要,但要如何選擇對的半導體通路商成為生意夥伴做有效的配合也變成電子系統製造商的重要營運策略之一。
    在半導體零組件中,記憶體晶片,是有別其它電子零組件,會隨全球景氣波動及供需狀況,而產生程度不一的價格波動,有著如同農產品,石油等一般性原物料的期貨特性,但對於需要講求穩定獲利的電子系統製造商,在電子零組件的採購成本的控管上,總是產生相當大的挑戰。
    本論文以4C策略行銷成本理論為基礎,外顯單位效益成本、資訊搜尋成本、道德危機成本、專屬陷入成本的影響及評估探討,在電子系統製造商需採購記憶體晶片時選擇與綜合型的半導體通路商或專業型的記憶體晶片通路商之成本及優劣勢做出分析後,本研究發現,在降低外顯單位效益成本上,電子系統製造商在記憶體晶片漲價趨勢時可以與專業型記憶體晶片通路商透過鎖定合約價格訂單或簽訂保證價格供貨合約為其採購策略,在跌價趨勢時可以與綜合型半導體通路商約定以出貨價格供貨為其採購策略,在降低內隱交換成本上,可以透過與半導體通路商以建立長期夥伴關係,協同開發合作,一站購足的產品組合策略,採購合約的簽訂,選擇合格代理的並具有危機處理能力的通路商,以及深化對晶片產品知識的了解以避免被半導體生產商綁定規格及價格等策略。
    Since 1985, the first Department of Electronics Engineering has been established in National Chiao Tung University, the Taiwan electronic industry has been started, after 50 years developing history, Taiwan become the role with integrated supply chain for global electronic industry, the supply chain include from the semiconductor manufacturer to electronic manufacturer service, the yearly revenue is also reached to six trillions NT dollars, besides, because the current requested function and applications of electronic system become diversity and more complicatedly, it makes electronic system manufacturer need to put more attention on operation issues such as components preparation, material stock control or financial management, thus, how to choose the right semiconductor distributor as partnership for reducing those operational pressure become the significant strategies for each of them.
    Furthermore, in those semiconductor components, Memory chips is different as other components, whose price always follows the global economic boom changed with fluctuation, while it goes to transact, the strong Futures characteristics obviously reveals on the trading procedure, it is very similar as the goods of crop or oil trade by daily price decided, but such feature of price fluctuation makes the procurement staff of electronic system manufacturer who needs the stable profit become very difficult and challengeable to control the BOM (Bill of Material) cost.
    This dissertation is based on “4C Framework of Strategic Marketing Analysis” those 4 different sorts of cost to find out the key elements of advantage and disadvantage, whose could help to select the comprehensive semiconductor distributor or professional semiconductor distributor while the procurement staff of electronic system manufacturer want to buy Memory chips, after do the research and analysis, we discover the several strategies which could reduce the 4C, such as purchase Memory Chips with professional Memory Chips distributor in price up trend by strategy of fixing order base price and with comprehensive semiconductor distributor in price down trend by fixing delivery base price, also set those strategies with distributor as “build up long term partnership”, “collaborative development”, “one-stop procurement”, “sign Purchase Contract”, “select franchise distributor”, and “self-learning deeply know-how of Memory Chips”.
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    105932065
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105932065
    Data Type: thesis
    DOI: 10.6814/NCCU201901238
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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