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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/125963

    Title: 大學網站類型與分析:組織關鍵活動之觀點
    The classification and analysis of university websites:the perspective of organisational critical activity
    Authors: 李智揚
    Li, Chih-Yang
    Contributors: 洪為璽

    Hung, Wei-Hsi
    Chi, Yan-Ping

    Li, Chih-Yang
    Keywords: 大學網站
    University website
    Organizational critical activity
    Website evaluation
    Website strategy
    Date: 2019
    Issue Date: 2019-09-05 17:37:56 (UTC+8)
    Abstract: 近幾年來大學教育環境正在發生改變,對學校經營者來說,面臨的挑戰包含少子化及全球化的影響。本研究探討學校在面對外在環境的改變時,策略制定者會以什麼樣的組織關鍵活動因應。本研究藉由分析台灣的大學網站,並採用Hung (2006)所提出的組織關鍵活動網站支持評估分析法作為分析方法與架構,探討學校網站所傳遞出的組織關鍵活動是什麼,並將網站的回應策略歸納分類。本研究選擇私立綜合型大學作為研究對象,預期私立大學針對少子化會更積極地做出回應,並透過學生的數量以及學校創立的背景區分出不同種類的大學,避免所挑選的大學在性質上趨於一致。
    The external environment of university education is changing in recent years. For education management, the challenges include the impact of fewer children and globalization. This study tends to explore what kind of organizational critical activities the senior management team will take in response to the changes of external environment of university education. The research method is to analyze the university's website and adopt the web evaluation method and framework proposed by Hung (2006) to explore what kind of organizational critical activities are supported by university' websites and classify the response strategies of the website in Taiwan. In this study, based on the universities’ background and diversity, certain private universities are selected as the research objects, and it is expected that private universities will respond more actively to the challenges.
    The selected 12 private comprehensive universities, demonstrate that the top ten organizational critical activities as shown on the websites are: efficient teaching and learning, develop new courses, recruit domestic students, maintain partnership with others institutions, communicate with business and the local community and create the university culture, develop new technologies, develop research, and provide student learning supports and enhance the school brand. Moreover, in terms of the classification of the university websites, they can be divided into six types: efficient teaching and learning, develop new courses, maintain a partnership with others institutions, communicate with business and the local community, recruit domestic student, and creating university culture.
    The results of this study are expected to provide a foundation for universities to develop their websites and strategies, it is hoped to help website developers understand whether the organizational critical activities conveyed by their websites are consistent with the expected business strategies of the university.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1063631042
    Data Type: thesis
    DOI: 10.6814/NCCU201900738
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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