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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/12547


    Title: Antecedents and Moderators of Behavioral Intention:Differences between the United States and Taiwanese Students
    Authors: 邱志聖
    Chiou,Jyh-Shen
    Date: 2000
    Issue Date: 2008-12-03 13:57:42 (UTC+8)
    Abstract: The purpose of this study was to investigate the relative influence of attitude toward the act, subjective norm, and perceived behavioral control on consumers' purchase intention when consumers possess different levels of product knowledge (subjective and objective). The magnitude of the influence is compared across two different societies (U.S. and Taiwanese). U.S. (N = 295) and Taiwanese (N = 297) college students participated. The results showed that the relative importance of attitude toward the act, subjective norm, and perceived behavioral control in predicting purchase intention varied across consumers with different levels of product knowledge (subjective or objective) for the U.S. participants. However, the moderating effect of product knowledge was less profound for the Taiwanese participants.
    Relation: Genetic,Social,and General Psychology Monographs, 126(1), 105-124
    Data Type: article
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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