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    Title: 梁祝黃梅調舞台劇商業模式之研究
    Research on the Business Model of the Musical Stage Plays -Taking Huang-mei Tune ";Butterfly Lovers";as an example
    Authors: 胡錦
    Hu, Chin
    Contributors: 詹文男
    Tsan, Wen-Nan
    胡錦
    Hu, Chin
    Keywords: 梁祝黃梅調舞台劇
    商業模式
    Stage-play of Butterfly Lovers
    Business model
    Date: 2019
    Issue Date: 2019-08-07 16:20:24 (UTC+8)
    Abstract: 自1963年香港邵氏電影公司將「梁山伯與祝英台」拍成電影,在台上映後,興起了台灣黃梅調的風潮,電影中的詞曲、樂曲都成為了人們琅琅上口的瑰寶。經過了數十年,筆者與凌波合作,將電影梁山伯與祝英台改成梁祝四十黃梅調舞台劇。本研究將透過筆者對於舞臺劇的熟悉與親身經歷,將電影梁山伯與祝英台、梁祝黃梅調舞台劇四十與六十做商業模式的分析,並納入組織能力及資源之探討,將舞台劇與企業管理做相關連結。
    本研究透過訪談的方式進行研究資料的蒐集,訪談對象為過往曾參與過梁祝黃梅調舞台劇之相關專業人士,以及對舞台劇有深入了解與探討之專業人士,以個案研究法進行質性研究(Qualitative Research),以作深入詳實的描述、分析與詮釋。
    研究結果發現電影梁山伯與祝英台、梁祝黃梅調舞台劇四十與六十,除了顧客群的差異之外,其餘的客戶關係、關鍵活動、關鍵合作夥伴、通路、價值定位、關鍵資源等,隨著時代的進步以及梁祝黃梅調舞台劇多年的努力,都有不同的定位與發展。
    另由於受到數位科技以及科技技術創新的影響,舞台劇在未來也會和科技做許多連結,讓觀眾對於梁祝黃梅調舞台劇有創新的感受以及以不同、多元的視角一睹梁祝黃梅調舞台劇的蔚然風采。
    Since the film, Butterfly Lovers, was released by the Film Studio of Shaw Brothers in 1963, the wave of Huang-mei Tone had start to flourish in Taiwan, while the songs and music in the film have already become the jewels that people can easily sing along. After several decades, the author has worked with Ling Po to reproduce the classic of stage play, Huang-mei Tone of Butterfly Lovers, before the audience. This study has conducted through the familiarity and personal experiences of the author with stage play as he makes use of this paper to analyze the business model of the film of Butterfly Lovers with the stage-play of Huang-mei Tone of Butterfly Lovers 40 and 60. Besides, the study has also incorporated the organizational ability as well as resources for exploration so that the stage play and corporate management can be rendered of relevant link.
    In this study, the research data is collected through interviews. These interviewees are related professionals who had participated in the stage play of Huang-mei Tone of Butterfly Lovers and also those experts who have in-depth understanding and investigation of stage play. The methodology of this case study employed as conducted is qualitative research (Qualitative Research) for in-depth and detailed description, analysis, and interpretation.
    The results of the study have shown that the film, Butterfly Lovers, and the stage-play, Huang-mei Tone of Butterfly Lovers 40 and 60, are, aside from customer groups, found with diverse positioning and development with regard to rest of the customer relationships, key activities, crucial partners of cooperation, channels, value positioning, and crucial resources, and others along with the progress of times and efforts made by the stage play, Huang-mei Tone of Butterfly Lovers.
    In addition, the stage play will also be conducted with connections with science and technology in the future as of the influence of digital technology and technological innovation. As such, the audience will have an innovative feeling for the stage play of Huang-mei Ton of Butterfly Lovers so that they enjoy the stage play with such luxuriant and magnificent style from a wholly different and diverse perspective.
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    107932093
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107932093
    Data Type: thesis
    DOI: 10.6814/NCCU201900277
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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