Please use this identifier to cite or link to this item:
Research on the Business Model of the Musical Stage Plays -Taking Huang-mei Tune "Butterfly Lovers"as an example
Stage-play of Butterfly Lovers
|Issue Date: ||2019-08-07 16:20:24 (UTC+8)|
Since the film, Butterfly Lovers, was released by the Film Studio of Shaw Brothers in 1963, the wave of Huang-mei Tone had start to flourish in Taiwan, while the songs and music in the film have already become the jewels that people can easily sing along. After several decades, the author has worked with Ling Po to reproduce the classic of stage play, Huang-mei Tone of Butterfly Lovers, before the audience. This study has conducted through the familiarity and personal experiences of the author with stage play as he makes use of this paper to analyze the business model of the film of Butterfly Lovers with the stage-play of Huang-mei Tone of Butterfly Lovers 40 and 60. Besides, the study has also incorporated the organizational ability as well as resources for exploration so that the stage play and corporate management can be rendered of relevant link.
In this study, the research data is collected through interviews. These interviewees are related professionals who had participated in the stage play of Huang-mei Tone of Butterfly Lovers and also those experts who have in-depth understanding and investigation of stage play. The methodology of this case study employed as conducted is qualitative research (Qualitative Research) for in-depth and detailed description, analysis, and interpretation.
The results of the study have shown that the film, Butterfly Lovers, and the stage-play, Huang-mei Tone of Butterfly Lovers 40 and 60, are, aside from customer groups, found with diverse positioning and development with regard to rest of the customer relationships, key activities, crucial partners of cooperation, channels, value positioning, and crucial resources, and others along with the progress of times and efforts made by the stage play, Huang-mei Tone of Butterfly Lovers.
In addition, the stage play will also be conducted with connections with science and technology in the future as of the influence of digital technology and technological innovation. As such, the audience will have an innovative feeling for the stage play of Huang-mei Ton of Butterfly Lovers so that they enjoy the stage play with such luxuriant and magnificent style from a wholly different and diverse perspective.
王安祈. (2002)。臺灣京劇五十年 (Vol. 2). National center for traditional arts.
Alavi, M., & Carlson, P. (1992). A review of MIS research and disciplinary development. Journal of management information systems, 8(4), 45-62.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Barney,J.B.,Firm.(1991). Resourse and Sustained Competitive Advantage.Journal of
Bogdan, R. C., & Biklen, S. K. (2006). Qualitative research in (validation) and qualitative (inquiry) studies. It is a method-appropriate education: An introduction to theory and methods.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.
Mason, J. (2002). Qualitative researching(2nd ed.) London: Sage.
Myers, M. D. (2013). Qualitative research in business and management. Sage.
Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 15, 1-25.
Selznick, P.(1957). Leadership in administration: A sociological interpretation, Berkeley: Harper and Row.
Smith, J. K. (1983). Quantitative versus Qualitative Research: An Attempt to Clarify the Issue. Educational Researcher, 12(3), 6-13.
Van Maanen, J. (1979). Reclaiming qualitative methods for organizational research: A preface. Administrative science quarterly, 24(4), 520-526.
Yin, R. K. (2003). Case study research design and methods third edition. Applied social research methods series, 5.
Yin, R. K. (2009). Case Study Research: Design and Methods(4th ed.) Thousand Oaks: SAGE.
|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0107932093|
|Data Type: ||thesis|
|Appears in Collections:||[經營管理碩士學程EMBA] 學位論文|
Files in This Item:
All items in 政大典藏 are protected by copyright, with all rights reserved.