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Card-issued Business;action payment;promotion strategy
|Issue Date: ||2019-07-17 15:07:45 (UTC+8)|
With the advent of the intelligent era and the universalization of mobile, the promotion of mobile payment has flourished. However, companies that have always provided cards as user consumption have changed from a card payment model to a mobile payment model, which has become a policy that must be valued and promoted by current card-issuing companies.First, the study analyzed the card-issued business in to understand characteristics & status of the industry. Secondly, it conducted literature review on the payment, mobile payment & consuming situation of our country. Furthermore, case studies were conducted and it was conducted through in-depth interviews with senior executives and secondary data analysis. Finally, the conclusion of this study: The industry should actively develop relevant technologies to launch mobile payment services, the security, convenience and stability of the original payment tools, and highly influence the development of local action payments. Our existing payment environment is convenient and safe, and mobile payment starts late.,lacking the Internet ecosystem, and limited by laws and regulations, the industry is familiar with same and thin management. The suggestion of the study: Think about the business ecosystem management - pay attention to the external environment and strategic planning must break through its own framework.
|Data Type: ||conference|
|Appears in Collections:||[2019智慧企業資訊應用發展國際研討會] 會議論文|
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