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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124182

    Title: 開設L'Agave du Terroir 墨西哥酒館的商業企畫書
    Mezcaleria L’Agave du Terroir
    Authors: 龍冠秉
    Serrano, Alonso Mendez
    Contributors: 蔡政憲
    Tsai, Cheng-Hsien
    Alonso Mendez Serrano
    Keywords: 梅斯卡爾酒
    Date: 2019
    Issue Date: 2019-07-01 10:57:00 (UTC+8)
    In this thesis report it is presented the business plan for the implementation of a traditional Mexican concept called Mezcalería in Nantes city, France.
    A Mezcalería works as a kind restaurant-bar where the principal beverage offered is Mezcal, however it is not only a bar but a whole concept that comes from a tradition of drinking distilled potations in Mexico.
    “L’Agave du Terroir” will be used as a gateway to promote the agave distilled drinks besides the Mezcal, including Tequila, Bacanora and Sotol. In the same way it will be the bridge between the Mexican and Franco cultures holding activities that bring them closer.
    Nantes city has been chosen as the point of start for the business, regarding several strategic factors, such as the growth in population between 20 and 40 years’ old that is our target segment, the lower costs of operation that can be found in the city and the ease for the logistics for importing ingredients from Mexico. This and other reasons are part of the selection process that lead us to stablish our restaurant-bar in this place.
    The numbers and statistics presented in this document provide an optimistic perspective for the viability of this business plan and future of the Mezcalería when it is implemented, showing a high profitability that depends mainly in the growth of the customer basis during the first years of operation.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933036
    Data Type: thesis
    DOI: 10.6814/NCCU201900128
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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