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    Title: 開設Miss Daisy精品店之商業企劃書
    Miss daisy boutique: a business plan
    Authors: 阮氏金妙
    Nguyen, Dieu
    Contributors: 張大為
    Chang, David
    阮氏金妙
    Dieu Nguyen
    Keywords: 精品
    商業企劃書
    Boutique
    Business plan
    Date: 2019
    Issue Date: 2019-07-01 10:56:47 (UTC+8)
    Abstract: 
    Recently, the apparel retail market in Vietnam sees the robust proliferation of various second-hand clothing shops, and Miss Daisy Boutique is eager to take part in this growing niche.
    Miss Daisy Boutique is established and owned by me, a 10-year admirer and regular hunter for unique second-hand clothes. Miss Daisy Boutique would integrate second-hand clothes with my various hobbies and interests like books, flowers, fashion, movies...
    Located in my private house in Tay Ho District (Hanoi, Vietnam), Miss Daisy Boutique offers the charming, feminine outfits for young ladies all over Vietnam, aged from 25 to 35. Those are carefully hand-picked items, with interesting colors, charming patterns, flattering shapes, and especially good fabrics. The clothes are being put through a process of refresh-renew-refurbish, to look new, smell new and bring the wearer the feeling of 'an elegant indulgence'. This also is the slogan and guiding motto for Miss Daisy Boutique.
    Miss Daisy Boutique is a place where a female customer not only can cultivate her own dressing style, but would also nurture her lifestyle, with good stories every day, with occasional meaningful and relaxing activities like book-club, flower arrangement or embroidery workshop, where young ladies can express her love for life and befriend with others, in a space of charm, peace and tranquility.
    By consistently cultivating customer services and the insights into customers' wants and needs, building up a significant and solid customer base, in the long run, Miss Daisy Boutique would also develop and promote her exclusive offerings: upcycle clothes and possibly own-designed outfits.
    Reference: Ambius (2016). 10 Reasons Why You Should Scent Your Store. Retrieved from: https://www.ambius.com/blog/10-reasons-why-you-should-scent-your-store/
    Bloomberg (2018). Inside New York’s most exclusive vintage shop. Retrieved from: https://www.youtube.com/watch?v=3oWPMLiHbFQ
    General Statistics Office of Vietnam (2019). Statistical Data. Retrieved from: www.gso.gov.vn/default_en.aspx?tabid=774
    Ha Phuong (2017). Vietnam climbs to seventh worldwide for number of Facebook users: report. Retrieved from: https://e.vnexpress.net/news/business/data-speaks/vietnam-climbs-to-seventh-worldwide-for-number-of-facebook-users-report-3614034.html
    Hải Minh (2018). Xu hướng tiêu dùng xanh dần phổ biến (The eco-friendly consuming is going popular). Retrieved from: https://vietstock.vn/2018/11/xu-huong-tieu-dung-xanh-dan-pho-bien-4265-639991.htm
    Humayun Khan (2018). How To Create Retail Store Interiors That Get People To Purchase Your Products. Retrieved from: www.shopify.com/retail/120057795-how-to-create-retail-store-interiors-that-get-people-to-purchase-your-products
    IBT Girl (2016). Lily Ashwell’s Venice Beach home & shop. Retrieved from: www.inspiredbythis.com/business/lily-ashwells-venice-beach-home-shop/
    Minh Do (2019). Vietnam's digital trade may be worth $42 bn by 2030. Retrieved from: www.vneconomictimes.com/article/vietnam-today/vietnam-s-digital-trade-may-be-worth-42-bn-by-2030
    Patricia Campbell (2014). How to upcycle your clothes. Retrieved from: www.cosmopolitan.com/uk/fashion/news/a26528/how-to-upcycle-clothes-tips/
    Patricia Fletcher. 5 Easy Steps to Creating the Right Pricing Strategy. Retrieved from: www.inc.com/patricia-fletcher/5-easy-steps-to-create-the-right-pricing-strategy.html
    Rheyanne Weaver (2012). The Link Between Clothing Choices and Emotional States. Retrieved from: www.goodtherapy.org/blog/link-between-clothing-choices-and-emotional-states-0330124
    The World Bank (2019). Data of Vietnam. Retrieved from: https://data.worldbank.org/country/vietnam?view=chart
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933030
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933030
    Data Type: thesis
    DOI: 10.6814/NCCU201900122
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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