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    题名: 俄國經銷商進口台灣機械工具之商業策略
    A Russian industrial distributor’s business strategy for Taiwanese machine tools
    作者: 葉戈爾
    Panchenko, Egor
    贡献者: 張永明
    Chang, David
    葉戈爾
    Egor Panchenko
    关键词: 國際事業
    商業策略
    直接出口
    工業分布
    機械工具
    International business
    Business strategy
    Direct exporter
    Industrial distribution
    Machine tools
    日期: 2019
    上传时间: 2019-05-02 14:42:58 (UTC+8)
    摘要: This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted.
    參考文獻: 1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014.
    2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015.
    3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016.
    4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325.
    5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016.
    6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    104933045
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104933045
    数据类型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.008.2019.F08
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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