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    政大機構典藏 > 傳播學院 > 期刊論文 >  Item 140.119/122599
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122599

    Title: The Internet audience: Web use as mass behavior
    Authors: 林淑芳
    Lin, S.-F.
    Webster, J.
    Contributors: 傳播學院
    Date: 2002-015
    Issue Date: 2019-03-19 16:25:16 (UTC+8)
    Abstract: We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto's Law. Duplication across pairs of Web sites is explained by the size o f the audiences unique to each site in the pair, conforming to Goodhardt's duplication of viewing law. In addition, similarities o f content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% o f the variance in duplication.
    Relation: Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12
    Data Type: article
    Appears in Collections:[傳播學院] 期刊論文

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