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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/122357
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122357

    Title: 社群媒體與政治公民參與:網路政治討論頻率與政治討論異質性的中介角色
    Social Media and Political Civic Participation: The Mediating Role of Online Political Discussion and Discussion Heterogeneity
    Authors: 林淑芳
    Lin, Shu‐Fang
    Contributors: 廣告系
    Keywords: social media;online political discussion;political and civic participation;discussion heterogeneity
    Date: 2018-04
    Issue Date: 2019-02-15 12:01:41 (UTC+8)
    Abstract: Social media have played an increasingly significant role in disseminating news about political and civic activities and facilitating related political discussions in modern society. This study attempts to understand how social media may facilitate online and offline political and civic participation. The study also considers the effects of interpersonal discussions on political and civic participation, such as opinion leadership, discussion heterogeneity, and online political debate. Data were collected from the 2015 Taiwan Communication National Survey Database of the National Science Counsel. The 2015 TCS survey contains items on media use, interpersonal communication, social networks, political attitudes, and political and civic participation. The survey used a cluster sample design method (PPS) and was conducted in door-to-door interviews with household members in Taiwan who were 18 years and older. The results showed that political- and civic-related social media use and interpersonal discussion variables either directly or indirectly influenced political and civic participation. This study demonstrates the vital role of social media use and political discussion in several types of participation in today’s society.
    Relation: 傳播與社會學刊, Vol.44, pp.25-48
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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