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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/122349
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122349


    Title: Narrative engagement and vicarious interaction with multiple characters
    Authors: 林淑芳
    Lin, Shu-Fang;Dale, Katherine R.;McDonald, Daniel G.;Collier, James G.;Jones, Kaitlyn
    Contributors: 廣告系
    Date: 2018-11
    Issue Date: 2019-02-15 11:59:33 (UTC+8)
    Abstract: This study investigates how audience members relate to and vicariously interact with multiple characters while viewing a narrative. Under the framework of the theory of situation models, we applied a real-time thought-listing technique that incorporated Twitter and focused on three debuting TV dramas to explore how the participants followed multiple characters while watching prime-time television dramas. We examined 3,274 tweets across the three TV series and found that monitoring a greater diversity of characters is associated with an increased number of questions asked and more accurate predictions of future events. The participants who made more accurate predictions had higher narrative engagement. In addition, the participants who had more thoughts about the self tracked a greater diversity of characters and made more accurate predictions about the plot. The results are discussed in terms of the developing literature on narratives in mass communication and entertainment research.
    Relation: Mass Communication & Society
    Data Type: article
    DOI 連結: https://doi.org/10.1080/15205436.2018.1545034
    DOI: 10.1080/15205436.2018.1545034
    Appears in Collections:[廣告學系] 期刊論文

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