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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/122345
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122345


    Title: A role for the self: Media content as triggers for involuntary autobiographical memories
    Authors: 林淑芳
    McDonald, D. G.;Sarge, M. A.;Lin, S.-F.;Collier, J. G.;Potocki, B.
    Lin, Shu-Fang
    Contributors: 廣告系
    Keywords: audience;autobiographical memory;IAM;enjoyment;audience involvement;arousal;transportation
    Date: 2015-02
    Issue Date: 2019-02-15 11:58:51 (UTC+8)
    Abstract: This study examines involuntary autobiographical memories (IAMs) that are triggered by video entertainment content so that we can better understand the interplay between our conception of self and our ability to relate to narratives. We used thought-listing techniques to obtain unsolicited autobiographical memories. We examined IAMs engendered when viewing 11 different video presentations over three studies. Results indicated that IAMs are a normal part of the media experience. Generation of IAMs appears to be related to low levels of arousal, mediated by the specific content genre, with dramas producing more IAMs than comedies. Narrative involvement (transportation) triggers more IAMs for those viewing comedy programs.
    Relation: Communication Research, Vol.42, pp.3-29
    Data Type: article
    DOI 連結: https://doi.org/10.1177%2F0093650212464771
    DOI: 10.1177/0093650212464771
    Appears in Collections:[廣告學系] 期刊論文

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