政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/122338
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88866/118573 (75%)
Visitors : 23556899      Online Users : 246
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大典藏 > College of Commerce > MBA Program > Theses >  Item 140.119/122338
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122338

    Title: 新南向之後的越南旅客在臺灣滿意度調查
    Vietnamese Tourist Satisfaction In Taiwan After The New SouthBound Policy
    Authors: 阮清秀
    Nguyen, Thanh Tu
    Contributors: 林月雲
    Lin, Carol
    Nguyen, Thanh Tu
    Keywords: 臺灣觀光
    Taiwan tourism
    Vietnamese tourists
    Tourist satisfaction
    New Southbound Policy
    Date: 2019
    Issue Date: 2019-02-12 16:01:43 (UTC+8)
    Abstract: 新南向政策從2016年生效之後,越南旅客來臺灣的數量大幅度成長。本研究的目的在於了解越南旅客在台灣的滿意度以及其影響因素。旅客之滿意度由六個層面來衡量,包括基礎設施、文化特徵、語言障礙、物有所值、娛樂以及環境。接下來,通過對各種因素進行測試,找出對旅遊者的滿意度有影響的因素。測試包含五個因素:人口特徵、旅程之準備過程、旅行行為屬性、旅行前的期望和旅遊實際體驗。本研究採用定量方法。研究者通過問卷設計的方式進行調查,共收集到172份問卷,回卷者均為最近前往臺灣旅行並已回到越南的越南旅客。結果顯示越南旅客的滿意度相當高,尤其是在環境以及文化特徵層面,本研究也發現對旅客滿意度影響最大之因素是旅遊實際體驗。最後,本研究對政府及旅行社如何應用這個調查的結果提供建議,以及指引未來的研究者如何進相關主題的研究。
    With the effect of New South Bound Policy in 2016, there has been a high increase in the number of Vietnamese tourists coming to Taiwan. The aim of this research is to find out the Vietnamese tourist satisfaction in Taiwan and the factors that affect it. The tourist satsifacion was measured by six dimensions, which are infrastructure, cultural features, language barrier, value for money, reacreation, environment. Then, the research tests various factors to find out which factors have an effect over tourist satisfacton. Five factors were tested, including demographic characteristics, preparation procedure for the trip, travel behavior attributes, expectation before the trip and tourist actual experience. The research follows a quantitative approach. It develops a questionnaire and uses it to collect data from 172 Vietnamese tourists who travelled to Taiwan recently and came back to Vietnam. The result showed that there is a high level of satisfaction among Vietnamese tourists, especially in the dimension of environment and cultural features. It was found that the expectation and actual experience factors have the most important influence over the overall tourist satisfaction. Finally, the research provides recommendations and suggestions for government and travel companies on how to best utilize this research, and for future researchers with regards to how new research on the same subject should be conducted.
    Reference: Chinese
    1. Truong (2017)。「新南向政策對越南出境觀光客掛台旅遊意願影響之研究」,靜宜大學觀光事業學系碩士論文。
    2. 羅珮玲(2016)。開放陸客來臺對國人國內旅遊行為之影響。國立中央大學業經濟研究所在職專班碩士論文。
    3. 謝琦強、莊翰華、曾宇良(2011)。台灣的全球化旅遊市場行銷策略初探。嶺東學報,29,P133 - 158。
    4. 陳家瑜(2012)。國家觀光組織行銷策略對旅客態度影響之研究-- 以日韓市場為例。世新大學觀光學研究所(含碩專班)碩士論文。
    5. 陳珮樺(2017)。韓國旅客來臺觀光現況與發展 。中國文化大學韓國語文學系碩士論文。

    1. Akama, J. S., & Kieti, D. M. (2003). Measuring tourist satisfaction with Kenya’s wildlife safari: a case study of Tsavo West National Park. Tourism Management, 24, 73-81.
    2. Aktas, A., Aksu, A. A., & Cizel, B. (2003). Tourist profile research: Antalya region. Tourism Review, 58(1), 34–40.
    3. Mohammad, B. A. , Som, A. P. M (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and Management, 5(12), 41–50.
    4. Arnould, E. J. & Price, L. L. (1993). River magic: extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24–45.
    5. Shahrivar, R. B. (2012). Factors that influence tourist satisfaction. Journal of Travel and Tourism Research, 12, 61-79.
    6. Błaśkiewicz, P., Cichoń, J., Kutyłowski, M., & Majcher, K. (2011). RFID electronic visa with personalized verification. Cryptology and Information Security Series, 6, 81-95. doi:10.3233/978-1-60750-722-2-81
    7. Boulding, W., Kalra, A., Staelin, R. & Zeithaml, V.A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7‐27.
    8. Bowen, J. T., & Chen, S. (2001). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), 213–217. doi:10.1108/09596110110395893
    9. Buckley, R. (2009). Ecotourism: Principles and Practices. CABI: Wallingford, UK.
    10. Cooper, C. (2005). Tourism: Principles and practice (3rd ed). Harlow, England: Prentice Hall, Financial Times an imprint of Pearson Education
    11. Cooper, C., & Hall, C. M. (2016). Contemporary tourism: An international approach (3rd ed.). Oxford: Goodfellow Publishers.
    12. Jönsson, C., & Devonish, D. (2008) Does Nationality, Gender, and Age Affect Travel Motivation? a Case of Visitors to The Caribbean Island of Barbados. Journal of Travel & Tourism Marketing, 25(3), 398-408. DOI: 10.1080/10548400802508499
    13. Cronin, J. J. & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. Journal of Marketing, 56(3), 53‐66.
    14. Dang, X.T. (2011). AEC, ECFA and Vietnam-Taiwan Economic Relations. In Taiwan - Vietnam Economic Cooperation: Moving Towards the 2015 Vision of ASEAN Economic Integration, Hanoi, Vietnam. Retrieved from http://www.aseancenter.org.tw/upload/files/outlook005-06.pdf.
    15. Fastoso, F., & Whitelock, J. (2012). The implementation of international advertising strategies: An exploratory study in Latin America. International Marketing Review, 29, 313-315. DOI: 10.1108/02651331211229787.
    16. Glaser, B. S., Kennedy, S., & Mitchell, D. (2018). The New Southbound Policy: Deepening Taiwan’s Regional Integration. Lanham, MD: Rowman & Littlefield.
    17. Hill, N., Roche, G., & Allen, R. (2007). Customer satisfaction: The customer experience through the customer's eyes. London, UK: Cogent.
    18. Beard, J. G. & Ragheb, M. G. (1980). Measuring Leisure Satisfaction. Journal of Leisure Research, 12(1), 20-33.DOI: 10.1080/00222216.1980.11969416
    19. Karkee, N. K. (2012). Impact of cultural distance on satisfaction and repeat travel intention (Master’s Thesis). Retrieved from Brage Database
    20. Dann, G. (1993). Limitations in the use of “nationality” and country of residence variables. In D. Pearce and R. Butler (eds) Tourism Research: Critiques and Challenges (pp. 88-112). London: Routledge and Kegan Paul.
    21. Henry, C. D. (2000). Is customer loyalty a pernicious myth. Business Horizons, 43(4), 13-16.
    22. Huang, M. & Chang, S. (2017). Similarities and Differences in East Asian Confucian Culture. OMNES: The Journal of Multicultural Society, 7(2), 1-40.
    23. Huang, S. (2010). Measuring tourist motivation: Do scales matter. Tourismos: An International Multidisciplinary Journal of Tourism, 5(1), 153–162.
    24. Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218. doi:10.1016/S0022-4359(00)00028-2
    25. Jang, S., Bai, B., Hu, C., & Wu, C. E. (2009). Affect, travel motivation, and travel intention: A senior market. Journal of Hospitality & Tourism Research, 33(1), 51–73.
    26. Kim JH, Ritchie JRB and McCormick B (2012) Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25
    27. Kim, S. S., Lee, C., & Klenosky, D. B. (2003). The influence of push and pull factors at Korean national parks. Tourism Management, 24(2), 169-180. doi:10.1016/S0261-5177(02)00059-6.
    28. Kline, D. S. (2003). Push and pull factors in international nurse migration. Journal of Nursing Scholarship, 35(2), 107-111. doi:10.1111/j.1547-5069.2003.00107.x
    29. Kozak, M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, 22(4), 391–401. doi:10.1016/s0261-5177(00)00064-9
    30. Mathieson, A. & Wall, G. (1982). Tourism: economic, physical and social impacts. London: Longman.
    31. Meis, S., Joyal, S., & Trites, A. (1995). The US repeat and VFR visitor market to Canada. Journal of Tourism Studies, 6(1), 27-37.
    32. Moslehpour, M., Lin, Y. H., & Nguyen, T. L. H. (2017). Top purchase intention priorities of Vietnamese low-cost carrier passengers: expectations and satisfaction. Eurasian Business Review. 10.1007/s40821-017-0093-5.
    33. Oppermann, M. (1996). Visitation of tourism attractions and tourist expenditure patterns: Repeat versus first-time visitors. Asia Pacific Journal of Tourism Research, 1, 61-68. 10.1080/10941669708721964.
    34. Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel, B., Çizel, R. B., & İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in antalya region of turkey. Journal of Hospitality Marketing & Management, 21(5), 506-540. doi:10.1080/19368623.2012.626749
    35. Pike, K.L. (1966). Language in Relation To a Unified Theory of the Structure of Human Behavior. The Hauge: Mouton
    36. Price, L. & Feick, L. (1984). The role of interpersonal sources in external search: An informational perspective. In Kinner, T.C. (Eds.), Advances in Consumer Research (pp.366-380). Association For Consumer Research.
    37. Ryan, C. & Cove, J. (2007). Structuring Destination Image: A Qualitative Approach. Journal of Travel Research, 44(2), 143-150.
    38. Schell, D. M., & Wagner, K. A. (2005). Visas, visas, visas: Sesenta maneras (legales) de inmigrar a EE.UU. (1.th ed.). Naperville, Ill: Sphinx Publishing.
    39. Sereetrakul, W. (2012). A Comparison of Satisfaction with Bangkok tourism marketing strategies of local and foreign tourists. European Journal of Social Sciences, 31, 425-438.
    40. Sirakaya, E., McLellan, R., & Uysal, M. (1996). Modeling vacation destination decisions: A behavioral approach. Journal of Travel and Tourism Marketing, 5(4), 57-75.
    41. Swarbrooke, J., & Horner, S. (2016). Consumer behaviour in tourism (3rd ed.). London: Routledge. doi:10.4324/9781315795232.
    42. Tussyadiah, I.P. and Fesenmaier, D.R. (2009). Mediating tourist experiences: Access to places via shared videos, Annals of Tourism Research, 36(1), 24-40.
    43. Han, H., Lee, S., & Lee, C. (2011). Extending the theory of planned behavior: Visa exemptions and the traveller decision-making process. Tourism Geographies, 13(1), 45-74. doi:10.1080/14616688.2010.529930.
    44. Pearce, P. L. (2005). Tourist behaviour: Themes and conceptual schemes. Bristol, UK: Channel View Publications.
    45. Triandis, H. (1972). The Analysis of Subjective Culture. New York: John Wiley
    46. Tsiotsou, R., & Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality & Leisure Marketing, 14(2), 69-82. doi:10.1300/J150v14n02_05
    47. Turner, L., & Reisinger, Y. (1999). Importance and expectations of destination attributes for Japanese tourists to Hawaii and the Gold Coast compared. Asia Pacific Journal of Tourism Research, 4(2), 1-18
    48. Valek, N. S., Show, M. & Bednarik, J. (2014). Socio-demographic characteristics affecting sport tourism choices: A structural model. Acta gymnica, 44(1), 57-65.
    49. Wongwattanakit, C., Lohatepanont, M., & Pornchaiwiseskul, P. (2017). A socio-demographic study of destination management for coastal tourism in phuket. Journal of Environmental Management & Tourism, 8(4(20)), 737-750. doi:10.14505/jemt.v8.4(20).04.
    50. Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
    51. Zeithaml, V., Bitner, M., Gremler, D. 2010. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill.

    1. 2017 Annual Survey Report on Visitors Expenditure and Trends in Taiwan. (2017). Retrieved from https://admin.taiwan.net.tw/FileDownLoad/FileUpload/20180925173424069133.pdf
    2. 2018 MERCER’S ANNUAL COST OF LIVING SURVEY. (2018). Retrieved from https://www.mercer.com/newsroom/mercers-24th-annual-cost-of-living-survey-finds-asian-european-and-african-cities-most-expensive-locations-for-employees-working-abroad.html
    3. Desmond Choong and Dr. Yuwa Hedrick Wong. (2016). Mastercard Future of Outbound Travel in Asia Pacific (2016 to 2021) Report. Retrieved from https://newsroom.mastercard.com/asia-pacific/files/2017/01/Mastercard-Future-of-Outbound-Travel-Report-2016-2021-Asia-Pacific1.pdf
    4. Global Travel Intentions Study.(2018) .Retrieved from https://usa.visa.com/travel-with-visa/global-travel-intentions-study.html
    5. Taiwan Ministry of the Interior: https://www.moi.gov.tw/english/
    6. Taiwan Ministry of Transportation and Communications: http://www.motc.gov.tw/en/
    7. Taiwan Tourism Bureau: https://admin.taiwan.net.tw/
    8. Vietnam National Administration of Tourism: http://www.vietnamtourism.gov.vn/english/
    9. Vietnamese Planning and Investment Bureau: http://www.mpi.gov.vn/en/Pages/default.aspx
    10. World Tourism Organization WTO: http://www2.unwto.org/
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106363120
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.MBA.005.2019.F08
    Appears in Collections:[MBA Program] Theses

    Files in This Item:

    File SizeFormat
    312001.pdf2577KbAdobe PDF0View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback