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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/121466


    Title: Does snobbish service generate better sales? The case of luxury goods
    Authors: Chiou, Jyh-Shen
    邱志聖
    Hsiao, Cheng-Chieh
    Contributors: 國貿系
    Keywords: conspicuous consumption;impulse purchase;luxury goods;service encounter;social identity
    Date: 2017-11
    Issue Date: 2018-12-22 11:47:21 (UTC+8)
    Abstract: The objective of this study is to explore whether a bad service encounter triggers a consumer's impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish)x2 (shopping companion: alone vs. with a close friend) between-group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed.
    Relation: JOURNAL OF CONSUMER BEHAVIOUR,16(6), 577-590
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1002/cb.1664
    DOI: 10.1002/cb.1664
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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