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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/121387
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/121387

    Title: Food Crisis Coverage in Social and Traditional Media: A Case Study of the Ting Hsin Tainted Oil Crisis
    Authors: 陳憶寧
    CHEN, Yi-Ning Katherine
    Contributors: 廣告系
    Keywords: Facebook;food safety crisis;information sources;topics;traditional media
    Date: 2018-07
    Issue Date: 2018-12-13 21:06:39 (UTC+8)
    Abstract: Social media are an important tool of information during massive social crises because they serve to provide a venue for the expression of public opinions. They are also likely to outperform conventional media because of their instant communication of a vast variety of voices. Considering the fundamental differences between social media and conventional media, this paper seeks to answer the following questions regarding Taiwan’s Ting Hsin tainted oil crisis in 2014: Did the coverage of the 2014 Ting Hsin tainted oil crisis vary according to its duration in traditional media and social media? What sources and topics were reported in traditional media and social media? Were different tones conveyed in the traditional media and social media that covered the crisis? We conducted a content analysis of 1,480 news articles collected from four major newspapers in Taiwan and 203 posts collected from six Facebook fan pages. Our findings indicate that the amount of converge on social media and conventional media indeed varied over time. Moreover, social media and conventional media tended to utilize different types of information sources and stress disparate topics. Significantly, when the coverage referred to the Taiwanese government as well as the food suppliers, conspicuous discrepancies in tone were conveyed by the social media and the conventional media.
    Relation: Communication & Society, 45 , 47-89
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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