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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/121150
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/121150

    Title: Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition
    Authors: 張卿卿
    Chang, Chingching
    Contributors: 廣告系
    Keywords: Ambivalent; anxious attachment; attachment theory; Facebook; goal cognition
    Date: 2018-08
    Issue Date: 2018-11-28 17:43:23 (UTC+8)
    Abstract: Drawing on attachment theory, this study shows that people with greater anxious attachment use Facebook (FB) to maintain their social relationships but feel ambivalent in the process. Integrating attachment theory and goal cognition theory, this study explicates the psychological process that drives anxious people’s pursuit of social goals though their FB use. Specifically, it identifies two social goals that motivate anxious people’s FB use (to belong and to be well-liked) and explores the psychological process that underlies their goal pursuit. Four specific elements of goal cognition function in the pursuit of these goals: A motive to belong/to be well-liked (directive function) triggers social vigilance/self-vigilance on FB (regulatory function), leading to a fear of being excluded/social jealousy (control function) and then quiescent–agitated/happy–dejected ambivalent feelings (arousal function).
    Relation: Journal of Social and Personal Relationships
    Data Type: article
    DOI 連結: https://doi.org/10.1177/0265407518791310
    DOI: 10.1177/0265407518791310
    Appears in Collections:[廣告學系] 期刊論文

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