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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/120526
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120526

    Title: An Asymmetric View of Franchise Contracts
    Authors: 郭曉玲
    Guo, Shiau-Ling
    Lumineau, Fabrice
    Contributors: 企管系
    Date: 2017-01
    Issue Date: 2018-10-11 15:15:20 (UTC+8)
    Abstract: We extend the literature on contractual governance with an asymmetric view of contractual design. Specifically, we distinguish between the absolute and relative levels of contractual complexity. We suggest that when facing exchange hazards, firms may fortify their own protection not only by bolstering contractual provisions in their favor but also by reducing contractual provisions in favor of the partner. In this regard, the relative level of contractual complexity, as opposed to the absolute level of contractual complexity, can better reflect the contracting choices that firms make to protect themselves against exchange hazards. The results from a study of disclosed documents and contracts on 136 franchise systems in the U.S. largely support our arguments.
    Relation: Academy of Management Proceedings, Academy of Management
    Academy of Management Proceedings, Vol. 2017, No. 1
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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