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    Title: 內嵌的實務:解讀韓流科技中的組織作為
    Embedded practice: interpreting mode of organizing in K-POP cultural technology
    Authors: 黃郁瑄
    Huang, Yu-Hsuan
    Contributors: 蕭瑞麟
    Hsiao, Ruey-Lin
    黃郁瑄
    Huang, Yu-Hsuan
    Keywords: 韓流文化科技
    科技轉化
    組織行為
    科技內嵌論
    紮根理論
    Korean cultural technology
    Technology transformation
    Organizing practice
    Technology embeddedness
    Grounded theory
    Date: 2018
    Issue Date: 2018-08-29 16:03:48 (UTC+8)
    Abstract: 科技管理文獻之前是將科技視為「黑盒子」,是萬靈丹,只要將科技導入組織中,所有問題都能迎刃而解。新觀點指出迷思,認為科技其實是是潘朵拉的盒子,打開科技印刻著豐富的意涵,鑲嵌著組織作為,包裹著某種「科技精神」。本研究嘗試跳脫分析行政性科技的應用,如企業資源管理系統,而將研究焦點轉到文化科技(cultural technology)來探討科技內嵌的議題。文創產業似乎也有這樣的黑盒子迷思,認為只要用科技把文創內容投射出來,文化就得以分享、傳播,觀眾就會青睞,也就可以轉換成經濟價值。這樣的迷思使得文化科技所展現出來的內容,會讓觀眾看不懂其內涵,甚至會讓文創庸俗化。這也不禁讓人疑惑,這樣的科技究竟想承載的是文化的內容,亦或是單純的影像呢?本研究以挑選三間領先的韓國文化科技企業,並透過紮根理論來歸納實證資料後,發現三種轉化手法,分別為:內容底蘊化、科技感動化和智財商模化。從理論的角度來看,本研究提出文化科技必須藉由將內涵進行轉化的概念,並說明科技不只是載具,打開來之後,裡面有許多意涵。這三個轉化手法也能拿來做為真假文創的辨別依據。在實務的貢獻上,本研究重申易懂的底蘊、經詮釋的科技和商業模式創新的重要性。期望透過三種轉化手法的提出,打開科技盒內的潘朵拉,讓盒內的希望涌動出文化的深刻感動。
    Previous literature on technology management considers technology as a blackbox, as panacea, which when implemented could solve any problem. New understanding indicates that technology is more related to Pandora's box. When technology is opened, rich meanings are inscribed and modes of organizing are embedded, embodied certain kind of technology spirit. This study attempts to move away administrative technology, such as ERP (Enterprise Resource Planning) systems, and turn attention to cultural technology, in order to explore the issue of technology embeddedness. Creative and cultural industry seems to have such a ‘blackbox’ myth, assumes that when technology is projected, culture is shared and disseminated, and audiences will be attracted, leading to economic value. This myth leads to the production of incomprehensible cultural content by technology. Even more, technology vulgarizes creative and cultural contents. This also leads to confusion – whether technology carries cultural contents or merely a projection of images. This research select three leading Korean enterprises specialized in cultural technology, and analyzes the evidence using grounded theory approach. It found three specific transformation approaches, they are: repurposing contents, inspiring interactive technology and commercializing intellectual properties. Theoretically, this research suggests that technology must be complemented with realizing cultural connotation, and not considers technology merely as a medium. When we open a technology, there are plenty of connotations waiting to be explored. These transformation approaches could be used to measure the authenticity of creative and cultural enterprises. Practically, this study suggests how to apply these three approaches in developing cultural technology, by taking into account a cultural content’s symbolic significance, interaction between technology and users, and the potential value of intellectual properties through business model innovation. By so doing, this thesis aims to bring out Pandora from the box and spring up sensational culture within technology.
    Reference: 中文文獻
    朱彩馨,2015,「溫故不知新:半新科技的意會調適」,《中山管理評論》,第1期,第23卷,137-183頁。
    金倫志,2018,《流行文化操作學:你的喜好與動機,如何被廠商精準操控?從全憑感覺到產生獲利模式,解析文化產業運作的真相》,台北:大是文化。
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    歐素華,2015,「喚醒沈睡資源:《女人我最大》背後的商業模式創新」,《中山管理評論》,第23卷,第1期,225-267頁。
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    蕭瑞麟、侯勝宗、歐素華,2011,「演化科技意會—衛星派遣科技的人性軌跡」,《資訊管理學報》,第18卷,第4期,1-28頁。
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    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    105364131
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105364131
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.TIIPM.021.2018.F08
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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