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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/118546

    題名: 獲取全球性之票房勝利:中國電影在全球市場之機會與挑戰
    Achieving worldwide box-office success: opportunities and challenges for chinese movies in the global market
    作者: 譚慕歌
    Taveau, Margaux
    貢獻者: 冷則剛
    Leng, Tze-Kang
    Taveau, Margaux
    關鍵詞: 中國
    Soft power
    日期: 2018
    上傳時間: 2018-07-10 15:35:00 (UTC+8)
    摘要: This thesis aimed at looking at the current state of exports of Chinese movies as well as at the other ways for the Chinese film industry to conquer international markets. Chinese films are not an easy product to export, and up to now, only a very small number have been successful. They are complicated to sell abroad because, like most artistic products, they face cultural and economic barriers, but most importantly, it is a matter of quality. The Chinese industry is currently not capable of producing high-quality movies that could attract international audiences. Aware of this weakness, the key players in the industry have turned to other ways to learn how to dominate the global market, primarily by working with their Hollywood counterparts. Several strategies have been set up: movie co-production, in which Chinese staff get to work with foreign ones; investments in production studios; or even a complete acquisition of established foreign film companies. There is also a strong political motivation behind the issue of selling Chinese movies abroad: China’s clear intentions of broadcasting Chinese culture to increase their soft power and influence abroad require Chinese movies to be able to reach non-domestic audiences.
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    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106933056
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.019.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文




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