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    題名: 尼加拉瓜莊園咖啡出口公司
    “Las colinas estates” coffee exporter company in nicaragua
    作者: 安武彥
    Espinoza, Alex
    貢獻者: 蔡政憲
    Tsai, Cheng-Shien
    安武彥
    Espinoza, Alex
    關鍵詞: 精品咖啡
    尼加拉瓜咖啡
    咖啡出口
    Jinotega 咖啡
    Specialty coffee
    Nicaraguan coffee
    Coffee exports
    Jinotega coffee
    日期: 2018
    上傳時間: 2018-07-03 17:29:38 (UTC+8)
    摘要: “Las Colinas Estates” is a high-quality coffee exporter family business that has its origin in the passion for coffee developed by its owners 30 years ago. Nowadays, taking advantage of the international market conditions, the family’s second generation is pursuing to change the business model from coffee producers to coffee exporter, targeting Taiwan as the first country to enter into levering on the Taiwanese market potential and the trade relationships between Nicaragua and Taiwan.
    “Las Colinas Estates” products are high-end coffee better known as specialty coffee. The coffee comes from two coffee estates located in the most famous coffee producing region in Nicaragua. However, “Las Colinas Estates” offer goes beyond the high-quality of its products; it also sell the story and mystique that is behind each coffee lot, the innovative practices performed in the farming activities and the social and environmental responsibility in place throughout the production process.
    Producing and exporting specialty coffee is the best way to enter in a sophisticated market such as Taiwan. Twelve specialty coffee importers were identified as the target customers. To ensure the success of the business idea, “Las Colinas Estates” must build strong relationships with its coffee buyers and roaster and its positioning aims to be recognized as a secure source of high-quality coffee.
    The financial analysis shows that it is good to develop the brand and to get into the international market as a direct exporter. Taking a conservative approach, in the first year of operations the bottom line is profitable. This is a strong evidence that “Las Colinas Estates” is the next step for the family to put all their effort and passion to make it happen.
    參考文獻: Bolaños, J. (2017). Nicaragua: Coffee Annual. Retrieved March 18, 2018, from United States Department of Agriculture - 1.1 Projected Initial Balance SheetData & Analysis: https://www.fas.usda.gov/data/nicaragua-coffee-annual-0
    Centro de Trámites de las Exportaciones CETREX Nicaragua. (2018). Estadísticas de Café/Coffee Statistics. Retrieved March 17, 2018, from http://www.cetrex.gob.ni/website/servicios/cafe/cafe.jsp
    Comunicaffe. (2017). Japan dominates APAC coffee market, says Euromonitor in its latest report. Retrieved April 15, 2018, from https://www.comunicaffe.com/japan-dominates-apac-coffee-market-says-euromonitor-in-its-latest-report/
    El Nuevo Diario. (2015, December 15). Café en segundo lugar de exportaciones nicaragüenses. Retrieved March 18, 2018, from https://www.elnuevodiario.com.ni/economia/380862-cafe-segundo-lugar-exportaciones-nicaraguenses/
    El Nuevo Diario. (2018). Empresarios de Taiwán buscan hacer negocios con cacao y café de Nicaragua. Retrieved March 11, 2018, from https://www.elnuevodiario.com.ni/economia/457720-empresarios-taiwan-buscan-hacer-negocios-cacao-caf/
    Euromoney Institutional Investor Company. (2017). CEIC - Indicators. Retrieved April 7, 2018, from https://www.ceicdata.com/en/indicator/taiwan/annual-household-income-per-capita
    Euromonitor International. (2014). State of the coffee market in North America. Retrieved March 10, 2018, from Hawaii Coffee Association: http://www.hawaiicoffeeassoc.org/Resources/Documents/State-of-Coffee-Market-Euromonitor.pdf
    Euromonitor International. (2017, May). Cafés/Bars in Taiwan. Retrieved March 20, 2018, from http://www.euromonitor.com/cafes-bars-in-taiwan/report
    Forbes. (2017). A Surprising New Trend In Coffee. Retrieved April 15, 2018, from https://www.forbes.com/sites/simransethi/2017/12/01/a-surprising-new-trend-in-coffee/#d252a975b311
    International Coffee Asociation. (2018). ICO Composite & Group Indicator Prices - Monthly averages. Retrieved March 16, 2018, from ICO - Historical Data on the Global Coffee Trade: http://www.ico.org/new_historical.asp
    International Coffee Organization. (2014). Coffee consumption in East and Southeast Asia: 1990 – 2012. Retrieved March 16, 2018, from http://www.ico.org/news/icc-112-4e-consumption-asia.pdf
    International Coffee Organization. (2017). Exports of coffee by exporting countries. Retrieved March 16, 2018, from ICO - Historical Data on the Global Coffee Trade: http://www.ico.org/new_historical.asp
    International Coffee Organization. (2017). International Coffee Organization - Anual Review 2015/2016. Retrieved March 10, 2017, from International Coffee Organization - Annual Review: http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf
    International Coffee Organization. (2018). World coffee consumption. Retrieved March 14, 2018, from International Coffee Organization - Trade Statistics Tables: http://www.ico.org/prices/new-consumption-table.pdf
    International Trade Centre. (2015). The Coffee Guide. Retrieved March 16, 2018, from http://www.thecoffeeguide.org/coffee-guide/world-coffee-trade/international-pricing-scene/
    Mintel. (2017, March 02). Coffee Brews up success in Asia: Indonesia, India and Vietnam among the fastest growing coffee markets globally. Retrieved March 16, 2018, from http://www.mintel.com/press-centre/food-and-drink/coffee-brews-up-success-in-asia
    National Coffee Asociation USA. (2017, March 25). NCA National Coffee Drinking Trends. Retrieved March 15, 2018, from http://www.ncausa.org/Portals/56/PDFs/Communication/NCA_NCDT2017.pdf?ver=2017-03-29-115235-727
    Specialty Coffee Asociation of America. (2015). SCAA Protocols. Cupping Specialty Coffee. Retrieved April 2, 2018, from http://www.scaa.org/?page=resources&d=cupping-protocols
    Specialty Coffee Asociation of America. (2017). Question: What is Specialty Coffee? Retrieved April 15, 2018, from http://www.scaa.org/?page=resources&d=what-is-specialty-coffee

    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    1059330421
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1059330421
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.006.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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