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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/118262

    題名: 福爾摩沙號之環台豪華帆船旅遊
    Luxury Sailing Boat Tour Around Taiwan On Formosa
    作者: 孟寬廷
    Montazel, Quentin
    貢獻者: 林知伸
    Lin, Jason
    Montazel, Quentin
    關鍵詞: 福爾摩沙
    Sailing boat
    Around Taiwan
    日期: 2018
    上傳時間: 2018-07-03 17:29:35 (UTC+8)
    摘要: Some of the most skilled seafaring sailors were ancient Polynesians and some of them came from Taiwan. When it was discovered by the Portuguese in the 17th century, Taiwan was given the name of Ilha Formosa which highlighted how beautiful its coastlines were and how rich and abundant its ocean resources were. During the 20th century, through political turmoil and warfare, Taiwan’s maritime accolades rested on its yacht building sector that reaches the top five ranking places around the world in the 1980’s. However, Taiwan’s martial law and the lack of reforms prohibited leisure marine activities, losing the potential of an industry able to create valuable socioeconomic impact. Fortunately, since 2010, restrictions are gradually removed which gives, thanks to a growing public demand, opportunities in leisure marine activities. The idea of this research is to take advantage of a this “blue ocean” activity here in Taiwan through different touristic tours models that can be done around Taiwan, Okinawa Island and Hong Kong. This thesis matches also one of my passion which is sailing. In June 2017, I had the opportunity with three friends to sail across the Atlantic Ocean for 50 days and this experience gave me some insights about cruising for a long time and the will to share this passion with others. With Formosa Luxury Tours, I see a way to share this passion in a luxury context in a country that is opening itself to leisure boating activities.
    參考文獻: - “Travel & Tourism Economic Impact 2017 Taiwan”, World Travel and Tourism council: https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2017/taiwan2017.pdf
    - “Taiwan has 13th most millionaires of any country”, Focus Taiwan New Channel, 2017/11/15: http://focustaiwan.tw/news/afav/201711150013.aspx
    - Taiwan - Pleasure Boat, Export.gov, 6/7/2017: https://www.export.gov/article?id=Taiwan-Pleasure-Boats
    - “Number of millionaires in China from 2012 to 2016”, Statista: https://www.statista.com/statistics/702759/china-number-of-millionaires/
    - Taipei Sailing Club website: http://sailingclub.com.tw/Charge_Way.htm
    - Neo Yachting website: http://neoyachting.com/yachts-charter-worldwide/5
    - “Journey to a Boating Nation: Business Plan for a Leisure Marina”, Previous IMBA Thesis by邱佳昇Steven Chiu
    - “Boating Sets Sail in Taiwan”, Taiwan Business Topics, July 13, 2015: https://topics.amcham.com.tw/2015/07/boating-sets-sail-in-taiwan/
    - “Navigating Rough Waters: Taiwan’s Yacht Industry”, Taiwan Business, Topics, August22, 2016: https://topics.amcham.com.tw/2016/08/navigating-rough-waters-taiwans-yacht-industry/
    - https://www.windfinder.com/#7/23.6244/120.0586/2018-04-25T12:00Z
    - Marine Department, The Government of the Hong Kong Special Administrative Region: https://www.mardep.gov.hk/en/pub_services/ocean/notes_ymaster.html
    - Marina Transport Network Portal, Taiwan Marina website: https://web02.mtnet.gov.tw/MTNet/English/Default_Eng.aspx
    - Ministry of Foreign Affairsof Japan, July 1st 2017: http://www.mofa.go.jp/j_info/visit/visa/short/novisa.html
    - Marina Transport Network Portal, Taiwan Marina website: https://www.mardep.gov.hk/en/forms/home.html#localvess
    - Marina Transport Network Portal, Taiwan Marina website: https://www.mardep.gov.hk/en/msnotice/stcw_hke.html
    - Swann 115S offer, Boatsales.com: https://www.boatsales.com.au/boats/nautor-swan/swan-115s/
    - “Looking for Boat Insurance Rates?”, Trusted Choices.com: https://www.trustedchoice.com/boat-insurance/coverage-cost/
    - “Quand partir à Taiwan ?”, Où-et-quand-partir.net : https://www.ou-et-quand.net/partir/quand/asie-orientale/taiwan/
    - Tradingeconomics.com: https://tradingeconomics.com/country-list/wages?continent=asia
    - Ritz Carlton’s website: http://www.ritzcarlton.com/en/hotels/japan/okinawa
    - Four Seasons’ website: https://www.fourseasons.com/hongkong/
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106933062
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.005.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文




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