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    題名: 開設加勒比海住宿加早餐酒店的商業企畫書
    Fresh breath xcape bed and breakfast caribbean retreat
    作者: 歐陽瑄
    Ollivierre, Ayesha
    貢獻者: 何富年
    Ho, Foo-Nin
    Ollivierre, Ayesha
    關鍵詞: 行銷企劃
    Marketing plan
    Gross domestic product
    Soufriere Hill
    日期: 2018
    上傳時間: 2018-07-03 17:28:53 (UTC+8)
    摘要: This business plan illustrates opening a bed and breakfast operation in St. Lucia. The Fresh Breath Xcape will prioritize a decorous treatment service to the employees, focusing on developing their leadership and teamwork skills, enabling the possibilities to offer top ranking customer service.
    As the rising globalization rate and declined economy, it is important to identify the proper components of a business plan for bed and breakfast operation. To summarize a successful operation model, finding the right market, customer segments and positioning its value proposition. This research will also highlight the revenue forecast and the growing lodging industry rate in St. Lucia. Tourism is the leading economic sector in Saint Lucia, contributing an estimated 13.8% of GDP and direct employment for approximately 20,000 employees. Saint Lucia is a leading tourism destination and decorated recipient of international awards and accolades for her natural beauty, luxury, and romance. It is the first largest export earner after the agriculture and manufacture services and rates third in the Caribbean for increased visitor numbers and visitor spends. The industry has been emerging and flourishing. The Bed and Breakfast accommodation has become a true symbol for tourism in St. Lucia and can be considered as a typical lodging for this part of the world. There are countless bed and breakfast across the Caribbean region offering housing from inexpensive rooms to luxury stay with high levels of comfort and first class service.
    參考文獻: Bank, T. W. (2018, January 09). St. Lucia Economy. Retrieved from The World Bank: https://globaledge.msu.edu/countries/saint-lucia/economy/#source_1
    Buchanan, R. D., & Espeseth, R. D. (1991). Retrieved from Developing a bed & breakfast business plan ([rev.ed.]).: https://trove.nla.gov.au/work/10182236
    CTO, C. T. (2018, January). Tourism Statistics for the Caribbean. Retrieved from St. Lucia's Stayover Arrivals: http://caribbean.cepal.org/content/tourism-statistics-caribbean
    Economics, T. (2018, January 10). St. Lucia GDP Forecast. Retrieved from Trading Economics: https://tradingeconomics.com/St. Lucia/GDP/forecast
    IMF, I. M. (2018, January 09). S.Lucia and the International Monetary Fund. Retrieved from Country's Data: http://www.imf.org/en/Countries/LCA#countrydata
    IndexMundi. (2018, January 09). Retrieved from St. Lucia GDP - Composition by Sector: https://www.indexmundi.com/saint_lucia/gdp_composition_by_sector.html
    Kerin, R. A., & Peterson, R. A. (2013). "Product and Service Strategy and Brand Management". In "Strategic Marketing Problems: Cases and Comments" "Marketing Mix" 13th Edition International (pp. pp. 147-293). U.S: Pearson Education.
    Scholes, K., & Johnson, G. (2008). "Competitive Forces- Five Forces Framework". In The Environment. In Exploring Corporate Strategy 8th edition (pp. pp.59-64). Pennsylvania: Financial Times Prentice Hall.
    Small Business BC. (2018, January). Retrieved from Service Business Plan Ideas - May 2000: https://smallbusinessbc.ca/
    WTTC. (2018, January 10). St. Lucia Travel and Tourism Economic Impact . Retrieved from World Travel and Tourism Council: https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2017/stlucia2017.pdf
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933053
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.004.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文




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