English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 83083/111976 (74%)
造訪人次 : 21735642      線上人數 : 882
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/118258


    題名: 開設加勒比海住宿加早餐酒店的商業企畫書
    Fresh breath xcape bed and breakfast caribbean retreat
    作者: 歐陽瑄
    Ollivierre, Ayesha
    貢獻者: 何富年
    Ho, Foo-Nin
    歐陽瑄
    Ollivierre, Ayesha
    關鍵詞: 行銷企劃
    住宿加早餐酒店
    國內生產總值
    蘇弗里埃爾火山
    貿易
    Marketing plan
    B&B
    Gross domestic product
    Soufriere Hill
    Trade
    日期: 2018
    上傳時間: 2018-07-03 17:28:53 (UTC+8)
    摘要: This business plan illustrates opening a bed and breakfast operation in St. Lucia. The Fresh Breath Xcape will prioritize a decorous treatment service to the employees, focusing on developing their leadership and teamwork skills, enabling the possibilities to offer top ranking customer service.
    As the rising globalization rate and declined economy, it is important to identify the proper components of a business plan for bed and breakfast operation. To summarize a successful operation model, finding the right market, customer segments and positioning its value proposition. This research will also highlight the revenue forecast and the growing lodging industry rate in St. Lucia. Tourism is the leading economic sector in Saint Lucia, contributing an estimated 13.8% of GDP and direct employment for approximately 20,000 employees. Saint Lucia is a leading tourism destination and decorated recipient of international awards and accolades for her natural beauty, luxury, and romance. It is the first largest export earner after the agriculture and manufacture services and rates third in the Caribbean for increased visitor numbers and visitor spends. The industry has been emerging and flourishing. The Bed and Breakfast accommodation has become a true symbol for tourism in St. Lucia and can be considered as a typical lodging for this part of the world. There are countless bed and breakfast across the Caribbean region offering housing from inexpensive rooms to luxury stay with high levels of comfort and first class service.
    參考文獻: Bank, T. W. (2018, January 09). St. Lucia Economy. Retrieved from The World Bank: https://globaledge.msu.edu/countries/saint-lucia/economy/#source_1
    Buchanan, R. D., & Espeseth, R. D. (1991). Retrieved from Developing a bed & breakfast business plan ([rev.ed.]).: https://trove.nla.gov.au/work/10182236
    CTO, C. T. (2018, January). Tourism Statistics for the Caribbean. Retrieved from St. Lucia's Stayover Arrivals: http://caribbean.cepal.org/content/tourism-statistics-caribbean
    Economics, T. (2018, January 10). St. Lucia GDP Forecast. Retrieved from Trading Economics: https://tradingeconomics.com/St. Lucia/GDP/forecast
    IMF, I. M. (2018, January 09). S.Lucia and the International Monetary Fund. Retrieved from Country's Data: http://www.imf.org/en/Countries/LCA#countrydata
    IndexMundi. (2018, January 09). Retrieved from St. Lucia GDP - Composition by Sector: https://www.indexmundi.com/saint_lucia/gdp_composition_by_sector.html
    Kerin, R. A., & Peterson, R. A. (2013). "Product and Service Strategy and Brand Management". In "Strategic Marketing Problems: Cases and Comments" "Marketing Mix" 13th Edition International (pp. pp. 147-293). U.S: Pearson Education.
    Scholes, K., & Johnson, G. (2008). "Competitive Forces- Five Forces Framework". In The Environment. In Exploring Corporate Strategy 8th edition (pp. pp.59-64). Pennsylvania: Financial Times Prentice Hall.
    Small Business BC. (2018, January). Retrieved from Service Business Plan Ideas - May 2000: https://smallbusinessbc.ca/
    WTTC. (2018, January 10). St. Lucia Travel and Tourism Economic Impact . Retrieved from World Travel and Tourism Council: https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2017/stlucia2017.pdf
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933053
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933053
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.004.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    沒有與此文件相關的檔案.



    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋