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    題名: 樂糖活商業企劃書
    Business Plan of Diabetes Management App
    作者: 賴智鏗
    Lai, Chih Keng
    貢獻者: 吳文傑
    Wu, Jack
    Lai, Chih Keng
    關鍵詞: 糖尿病前期
    Diabetes management
    Blood Glucose
    日期: 2018
    上傳時間: 2018-07-03 17:28:36 (UTC+8)
    摘要: From WHO study, diabetes incident was 422 millions in 2014, and 90% were type 2 diabetes due to unhealthy lifestyle. Diabetes would create economic burden to the society. With poor management, diabetes would lead to severe complications, which reducing productivity of labor force, and high death rate among the incidents. The burden is not just from high medication expenditure, but also from chronical depletion of social welfare. However, type 2 diabetes patients could live almost the same quality of life as the healthy people do, if they follow well diabetes management principals, to live with healthy lifestyle, to routinely obey medication instruction, and to regularly check risks of complications. In Taiwan, the prevalence of diabetes is still on the rise. The government promotes diabetes healthcare for years, and enhance medications effectiveness to lower economic burden. Nevertheless, the behavior change is not easy, because most patients live with bad habits for a long time. The healthcare professionals couldn’t be everywhere around the patients at any time to ensure the obedience on principals. The app-based solution fosters the convenience of diabetes management. Patients would hire a digital assistant to make diabetes management more efficiently. The app-based solution also creates cloud platform where healthcare professionals closely bonding with patients and make medication more promptly. This business plan is to study the market of app-based solution of diabetes management in Taiwan and design a business model to compete in the market.
    參考文獻: 1. 沈昌德,顏兆雄, 2009, Prediabetes, Taiwan Medical Journal, Vol.52, No.4
    2. World Health Organization, Global Report on Diabetes, 2016
    3. 蔡靚萱, 2017,台製APP,日本保險巨頭搶入股,Business Weekly, Issue 1570, https://magazine.businessweekly.com.tw/Article_mag_page.aspx?id=6610
    4. Heather Mack, Jun 2017, Roche acquires mySugr as the new core of its digital diabetes management efforts (http://www.mobihealthnews.com/content/roche-acquires-mysugr-new-core-its-digital-diabetes-management-efforts)
    5. National Health Service UK, Type 2 Diabetes, https://www.nhs.uk/conditions/type-2-diabetes/
    6. Annmarrie Hanlon, the segmentation, targeting, positioning model, https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/
    7. Robert Allen, the essentials of pricing strategy, Dec. 2016, https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/
    8. Hal. R Varian, Jun 1995, pricing information goods
    9. Sridhar Balasubramanian, Shantanu Bhattacgerya, Vish V. Krishnan, Mar. 2015, Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms, Marketing Science, 2015 March, Volume 34, Issue 2, Pages 218-234
    10. Nault, B. R. and A. S. Dexter. 1995. Added value and pricing with information technology. MIS Quarterly, 19 (4), 449-463.
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933009
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.008.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文


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