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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/117650

    題名: 在墨西哥創設中文學校之商業企畫書
    Business plan for a chinese language institute in mexico
    作者: 古睿森
    Cruz, Carlos
    貢獻者: 蔡政憲
    Tsai, Cheng-Hsien
    Cruz, Carlos
    關鍵詞: 華語
    日期: 2018
    上傳時間: 2018-06-12 17:43:42 (UTC+8)
    摘要: In this thesis I provide a business plan for the establishment of a Chinese Language Institute in the city of Querétaro, México. The city of Querétaro is and advantageous location for the operations of this institute. It is highly developed and ranked the most innovative in the country for its industry and education, which is reflected in its population’s levels of education, professional capabilities and income. The city is also attractive to foreign investment for the establishment of their operations, and more recently, attracting interest from Asian corporations.
    With competitive prices, academic excellence and comprehensive materials, we expect to serve the population in Queretaro ranging of ages between 3 and 45. We will deliver quality services with mandarin native-speaking professors who will additional have a background and training in teaching and languages. This will be our main differentiator. We believe this will provide students of all ages with the tools and preparation to be competitive in the global panorama in which we live today.
    參考文獻: Institutes and Foundations:
    Índice de Competitividad Estatal (ICE 2016) del Instituto Mexicano para la Competitividad, A.C. (IMCO). Mexican Institute for Competitiveness (IMCO)

    Mexican Institute of Competitiveness. State Competitiveness Index.

    “Inglés es posible: Propuesta de una Agenda Nacional”; 2015; IMCO

    MIT. “Origins- Mexico,” Observatory of Economic Complexity.
    Cornejo, R., “México y China: Diplomacia, Competencia Económica y Percepciones,” International Forum, Vol. 48, No. 1/2 (191/192) (Jan. – Jun., 2008)

    English in Mexico: An examination of policy, perceptions and influencing factors. British Council. May 2015

    Understanding Mexico’s evolving consumers. McKinsey&Company. 2012

    Government Documents:
    Anuario estadístico y geográfico de Querétaro 2017. Querétaro’s statistic and geographic annual report 2017. Instituto Nacional de Estadística y Geografía, Gobierno del Estado de Querétaro.


    Ley General de Sociedades Mercantiles. Last published reform of February 24th, 2018.

    Online Sources:

    Peyton & Associates http://www.lawmexico.com/wp-content/uploads/2016/01/Mexican-Corporations

    Consulta Mitofsky. ¿Habla usted otro idioma además del español? 2015. www.consulta.mx/¿Habla usted otro idioma además del español?

    Ethnologue. Languages of the world. Summary by Language Size. https://www.ethnologue.com/statistics/size

    PIB de Querétaro, con tendencia de aceleración. https://www.eleconomista.com.mx/estados/PIB-de-Queretaro-con-tendencia-de-aceleracion-20180117-0182.html. January 2018

    PIB per cápita en el municipio de Querétaro está 108 por ciento arriba del nivel nacional.

    Producción de vino, ancla turística en Qro. https://www.eleconomista.com.mx/estados/Produccion-de-vino-ancla-turistica-en-Qro-20180223-0004.html

    Companies Manufacturing in Queretaro, Mexico. https://insights.offshoregroup.com/queretaros-manufacturing-industry

    Globo World. http://thegloboworld.com/

    Language Services Center. Escuela de Idiomas http://www.languageservicescenter.com.mx/index.html

    Languages International. Escuela de Idiomas. http://www.escueladeidiomasqueretaro.com/index.html#languages-queretaro

    Why is Industry in Querétaro, Mexico Growing so Quickly?

    Querétaro se abre a inversión china. https://www.eleconomista.com.mx

    México: Llegar al consumidor. Santander Trade. https://www.santandertrade.com/analizar-mercados/mexico/llegar-al-consumidor

    EDUEXPOS. http://eduexpos.edufindme.com/

    EXPO EDUCACIÓN. http://coneduq.org.mx/Eventos/expo-educacion-2018-en-queretaro/

    Email Marketing ROI: What is the True ROI of Email Marketing? DECEMBER 22, 2017. https://www.lyfemarketing.com/blog/email-marketing-roi/
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933036
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文


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