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    題名: The Development of mobile broadcasting TV: A social-technical comparison of Singapore and Taiwan
    作者: 林翠絹
    Lin, Trisha T.C.
    劉幼俐
    Liu, Yu-li
    貢獻者: 傳播學院
    關鍵詞: mobile broadcasting TV;mobile TV business model;mobile TV policy;mobile TV technology;DVB-H;MediaFLO
    日期: 2011-02
    上傳時間: 2018-06-12 15:26:55 (UTC+8)
    摘要: Among studies on emerging mobile broadcasting TV, theories for cross-country comparisons have seldom been applied. This paper investigates market trials of mobile broadcasting TV in Singapore and Taiwan. It uses a socio-technical perspective to examine complex relations between the co-evolving subsystems of industry/market, policy, and technology. This paper advances the understanding of how this mobile technology will evolve by interviewing key stakeholders in industry players and regulators. After Taiwan announced its mobile TV policy in December 2009, Singapore has remained indecisive. The findings show that Singapore is likely to choose the DVB-H standard and adopt the subscription model, while Taiwan will adopt DVB-H and MediaFLO and apply a hybrid model. Industry pull is found to be the driving force in developing mobile broadcasting TV, while policy delays this technology-ready mobile service. The cultural factor is considered as the underlying shaping power of the three subsystems and subtly affects technological development.
    關聯: Asian Journal of Communication, Vol.21, No.1, pp.4-24
    資料類型: article
    DOI: http://dx.doi.org/10.1080/01292986.2010.496862
    顯示於類別:[廣播電視學系] 期刊論文

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