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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/116410
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/116410


    Title: Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.
    Authors: 林芝璇
    Chu, Shu-Chuan
    Lin, Jhih-Syuan
    Contributors: 廣告系
    Date: 2013
    Issue Date: 2018-03-21 17:35:13 (UTC+8)
    Abstract: Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed.
    Relation: International Journal of Strategic Communication, Vol.7, No.1, pp.43-64
    Data Type: article
    DOI 連結: https://doi.org/10.1080/1553118X.2012.711401
    DOI: 10.1080/1553118X.2012.711401
    Appears in Collections:[廣告學系] 期刊論文

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