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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/116391
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/116391

    Title: The attitudinal and behavioral impact of brand-centered human resource management: Employee and customer effects
    Authors: 韓志翔
    Chiang, Hsu-Hsin
    Han, Tzu-Shian
    McConvill, David
    Contributors: 企管系
    Keywords: Customer satisfaction;Customer citizenship behavior;Brand attitudes;Brand-centered human resource management;Person–brand fit
    Date: 2018
    Issue Date: 2018-03-21 17:31:06 (UTC+8)
    Relation: International Journal of Contemporary Hospitality Management, Vol. 30 Issue 2, pp.939-960
    Data Type: article
    DOI 連結: https://doi.org/10.1108/IJCHM-02-2016-0103
    DOI: 10.1108/IJCHM-02-2016-0103
    Appears in Collections:[企業管理學系] 期刊論文

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