English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88613/118155 (75%)
Visitors : 23481698      Online Users : 158
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/115557

    Title: Marketing Channel, Corporate Reputation and Profitability of Life Insurers
    Authors: 陳彩稚
    Chen, Tsai-Jyh
    Contributors: 風險管理與保險學系
    Keywords: bancassurance;corporate reputation;marketing channel
    Date: 2017-01
    Issue Date: 2018-01-11 15:04:11 (UTC+8)
    Abstract: This paper investigates the impact of marketing channel on corporate reputation and profitability of life insurers based on the evidence of bancassurance. With consideration of endogeneity among the variables, the result indicates that marketing through bancassuance reduces underwriting service quality and thus negatively affects insurer's reputation. On the other hand, bancasurrance shows an advantage in cutting underwriting expenses and consequently contributes to profitability. The result is opposite to that of traditional channel of salespersons. This paper also finds that a positive and sustained relation between corporate reputation and profitability. The result implies that life insurers must be cautious of marketing through bancassurance because its negative impact on underwriting service quality may counteract its advantage of cost-saving due to reputation deteriorating in the long term.
    Relation: Academy of Management Proceedings, 2017 (Meeting Abstract Supplement) 11186
    Data Type: conference
    DOI 連結: http://dx.doi.org/10.5465/AMBPP.2017.11186abstract
    DOI: 10.5465/AMBPP.2017.11186abstract
    Appears in Collections:[風險管理與保險學系 ] 會議論文

    Files in This Item:

    File Description SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback