政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115543
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88866/118573 (75%)
Visitors : 23556405      Online Users : 167
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/115543


    Title: Fear of Product Obsolescence and Intention to Upgrade
    Authors: 陳建維
    Chen, Chien-Wei;Lien, Nai-Hwa
    Contributors: 國際經營與貿易學系
    Keywords: age;fear of economic obsolescence;fear of psychological obsolescence;fear of technological obsolescence;recency
    Date: 2016
    Issue Date: 2018-01-09 15:49:43 (UTC+8)
    Abstract: Research Question 1. How do consumers' fears specific to product obsolescence change with the time elapsed since last purchase? 2. What are the relationships between different obsolescence fears, i.e., fear of psychological obsolescence, fear of economic obsolescence, and fear of technological obsolescence, and consumers' intention to purchase high-tech upgrades? 3. Will the mechanism that underlies the fear-intention to upgrade causality vary with the consumer's age? Method and Data An online survey was employed in Taiwan to acquire the data needed for testing the hypothesized model. Respondents were solicited to complete a questionnaire consisting the measurement items of constructs of interest, along with their experience and behavior in buying and using smartphones. A series of confirmatory factor analyses (CFAs) establish convergent validity, reliability, and discriminant validity. The hypotheses were tested using the mediated and moderated regression analysis. Summary of Findings In an upgrading decision context, both fear of psychological obsolescence and fear of technological obsolescence partially mediate the relationship between the time elapsed since last purchase and consumers' intentions to upgrade. The impact of fear of psychological obsolescence on upgrading intention is moderated by the consumer's age. Fear of economic obsolescence and age imposes an interaction effect on intention to upgrade, meaning that older consumers laden with fear of economic obsolescence have stronger intention to upgrade their smartphones than younger consumers worried about economic obsolescence. Key Contributions This research contributes to the burgeoning literature on upgrading high-technology durables by building theoretical connections to both cognitive evaluation and affective responses concerning consumer's replacing high-technology products from a temporal perspective. The empirical results should be able to shed some light on predicting consumer behavior with respect to whether and/or when to upgrade and offer several managerial guidelines for managing and launching consumer high-technology products.
    Relation: AMA Summer Educators' Conference Proceedings. 2016, Vol. 27, pF-4-F-4. 1p.
    Data Type: conference
    Appears in Collections:[Department of International Business ] Proceedings

    Files in This Item:

    File Description SizeFormat
    2016-4.pdf58KbAdobe PDF124View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback