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    題名: 台灣POS產業經營模式之比較
    Taiwan POS Business Model Analysis
    作者: 王興華
    Wang, Hsing Hua
    貢獻者: 苑守慈
    解燕豪

    王興華
    Wang, Hsing Hua
    關鍵詞: 端點收銀機
    工業電腦
    經營模式
    POS(Point of Sales)
    IPC(Industial PC)
    Business Model
    日期: 2013
    上傳時間: 2017-12-01 12:07:07 (UTC+8)
    摘要: POS端點式收銀機(Point of Sales)產業源自於古老的商業交易行為,廣意的說,從歷史悠久的中國古老的算盤到近代西式的電子計算機,都算是具有簡易計算功能的POS產品,直到數十年前的電子式收銀機(Electronic Cash Register)的問世,促成近期九0年代資訊產業發達後的新產品-端點式收銀機(Point of Sales)的誕生。
    台灣POS產業趨隨著台灣近年來資訊產業的蓬勃發展,建構出一個特殊而完整發展的產業市場供應鏈。縱然台灣的資訊產業對全球資訊產業有著顯著的貢獻與不可取代的地位,但也是因為台灣市場過於狹隘,加上國際行銷能力明顯不足的情況之下,造成台灣的資訊產業沉淪為以低毛利的代工族群。相對地透過台灣資訊產業的完整上下游之供應鏈,孕育出一個適合POS產業發展的特殊大環境。全球POS的相關硬體與周邊設備,多數都是台灣的廠商所設計與製造,再以不同的品牌行銷於全球的POS市場。
    本論文就台灣工業電腦的產業的現況論述,說明工業電腦諸多不同的應用面,與台灣POS產業的主要經營模式;並以淺顯的方式闡述POS產品間的差異,和台灣POS廠商之所以能於全球POS市場的成功關鍵因素;再進一步論述本論文的研究主旨-台灣POS產業經營模式之比較。從三種完全不同之經營模式(1)代工族群OEM/ODM、(2)白牌/貼牌族群(Private Label)、(3)自我品牌族群(Own Brand),來剖析因經營模式間的差異,而形成企業的核心競爭力、經營策略與組織架構間顯著的差異。
    第二階段以個人十多年歷經三個不同經營模式的台灣POS企業,以企業個案訪談的個案研究方法,分別陳述此三種不同經營模式之企業的經營策略,與其現今所遭遇的營運重大問題;接著運用SWOT的方式嘗試剖析此三家企業內部與外部之優劣勢,另以麥可·波特的五力分析方法,來提出台灣POS企業經營模式轉變的建議。
    終章依據個人於台灣POS產業服務十多年之實際經驗,大膽提出對全球POS未來產品的發展新趨勢,提出創新的見解與想法,涵蓋POS的硬體未來發展的趨勢、與未來POS軟體的開發應用新趨勢,到POS通路的創新式-服務新模式等見解。期許個人的論文研究能為台灣POS產業,提供一個專業的建議與實質可行之作法,以降低台灣POS企業於產業發展上經營管理之風險,更期盼個人推估未來POS的研究成果,能實際印證在台灣未來POS產業的發展中。
    Point of sale (POS) is the place where a retail transaction is completed. It is the point at which a customer makes a payment to a merchant in exchange for goods or services. At the point of sale the merchant would use any of a range of possible methods to calculate the amount owing - from the ancient Chinese abacus to the modern calculater. POS products are derived from the ancient commercial transaction with different computing functions. The merchant will usually provide hardware and options for use by the customer to make payment - such as POS terminal. The POS can be customized by the retail industry as different industries have different needs. The modern point of sale will also include advanced functionalities to cater to different verticals, such as inventory, CRM, financials, warehousing, and so on, all built into the POS software.
    A few decades ago, the invention of the Electronic Cash Register, which contributed to the technology industry and gradually developed a new product - endpoints style cash register (Point of Sales) in 90s.
    Taiwan POS industry trend with the vigorous development of technology industry in recent years, which constructs a special industrial market supply chain. The POS related hardware and peripherals, most of them designed by Taiwan manufacturers but using different brands selling in the international market. Taiwan's technology industry has a significant contribution to the global information industry in an unreplaceable position. Although the Taiwan IT industry bred a special large and suitable environment for the POS industry development in supply chain, due to the local market is narrow, as well as the international marketing capacity is obviously insufficient, resulting in Taiwan's information industry sinking to the low margin OEM working ethnic groups.
    This thesis discourses on the current situation of Taiwan’s industrial computer applications, the main business model with the POS industry in Taiwan; and elaborates the difference of the POS products, and factors how Taiwan POS manufacturers can be successful. The further exposition is to analyze Taiwan POS industry business model by comparison from three completely different business model (1)OEM / ODM, (2)Private Label (3)Own Brand. The main theme of research is to analyze the difference among business models, and the formation of the enterprise's core competitiveness, significant differences between business strategy and organizational structure.
    In chapter four, based on personal working experience form three different POS enterprise business, I use case interviews to observe and analyze the different operating modes for case study. This essay illustrates these three different business models by their business strategy, and the major operating issues encountered today. With using the SWOT analysis method to parse the “Strengths, Weaknesses, Opportunities, and Threats” of the three companies internal as well as external level, to reveal both of advantages and disadvantages. The next step is using Michael • Porter's five forces analysis method, proposed recommendations for Taiwan POS business paradigm shift.
    As to the final chapter, based on over 10 years of personal practical experience in Taiwan POS industry, I boldly propose the development of a new trend in global POS products, insights and ideas to come up with innovative, covering the trend of the future development of POS hardware and software for the future development innovative application. Meanwhile, to explore the insights for the trend of POS channel – a new service mode. My expectation for the thesis is to provide professional advice and substance feasible approaches, so to reduce the risks of operating the POS companies management for the industrial development in Taiwan. I look forward to seeing that the future POS research can actually be confirmed in Taiwan's POS industry future development.
    參考文獻: 1.劉江彬,(2007),《智慧財產法律與管理-案例評析》,華泰文化。
    2.周旭華譯,波特著,(2001),《競爭策略》,天下文化。
    3.陳定國,(2003),《現代管理通論》,三民書局。
    4.蕭羨一譯,(2001),富古森等著,《高科技產業管理》,天下文化。
    5.洪順慶,(2011),《台灣品牌競爭力》,天下雜誌出版社。
    6.司徒達賢,(2003),《策略管理案例解析》,智聖文化。
    7.黃心微,(2005),《供應鏈、價值鏈管理下之經營模式之研究》高雄:中山大 學企業管理學系研究所碩士論文頁22。
    8.劉惠娟,(2009),《多角化產品策略的財務效益- 以飛捷公司為例》,台北:政治大學經營管理碩士學程(EMBA),碩士論文。
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    100932094
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100932094
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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