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    題名: 臉書使用與科學公眾參與: 一般大眾與科學臉書粉絲專頁使用者之比較
    Facebook use and public participation in science: a comparison between the general public and users of a science Facebook fan page
    作者: 吳承穎
    Wu, Cheng Ying
    貢獻者: 施琮仁
    Shih, Tsung Jen
    Wu, Cheng Ying
    關鍵詞: 臉書
    Public participation
    Social networking sites
    Science communication
    日期: 2017
    上傳時間: 2017-09-13 15:04:28 (UTC+8)
    摘要: Social networking sites (SNSs) nowadays serve as important platforms for
    users to engage in public affairs. This study applied the O-S-O-R model to examine
    the relationship between Facebook and public participation in science and the
    mediating role of users’ scientific knowledge and self-efficacy. Besides, this study
    examined the relationship mentioned above by utilizing data collected from two
    different populations - the general public and the users of the Facebook fan page
    “Pansci.com,” the biggest scientific online group in Taiwan.
    Based on a total sample size of 1,960, the result showed that scientific use of
    Facebook increased scientific knowledge only for “Pansci.com” users. Besides,
    scientific use of Facebook is positively associated with self-efficacy and public
    participation in science in both samples. It is noteworthy that the effect of scientific
    use of Facebook on self-efficacy is stronger for “Pansci.com” users but the effect of
    self-efficacy on public participation in science is stronger for general users. In
    addition, self-efficacy serves as a significant mediator in the relationship between
    scientific use of Facebook and public participation in science in both samples.
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    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1024610061
    資料類型: thesis
    顯示於類別:[國際傳播英語碩士學程] 學位論文


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