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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/112066
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112066


    Title: Investigating the effect of pre-purchase search and ongoing search on post-purchase dissonance
    Authors: 管郁君
    Guo, Jasmin Chia Wei
    Huang, Eugenia Y.
    Lin, Shu Chiung
    Contributors: 資管系
    Keywords: Consumer products;Information retrieval;Information systems;Internet;Information search;Ongoing search;Post-purchase dissonance;Post-purchased search;Pre-purchase search;Product knowledge;Sales
    Date: 2016-08
    Issue Date: 2017-08-22 16:11:36 (UTC+8)
    Abstract: In the era of Internet, the issue of information search has obtained attention since the Internet provides more convenient search channel for consumers to change consumers' searching behaviours. The purpose of this study aims to understand how different types of information search influences consumers' postpurchase mental state while their amount of information search are influenced by the consumers' product knowledge. The result shows that consumer product knowledge has positive influence on different types of information search, and has negative influence on post-purchase dissonance. Meanwhile, online prepurchase search and post-purchase search have negative influence on post-purchase dissonance.
    Relation: AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems, , -
    Data Type: conference
    Appears in Collections:[資訊管理學系] 會議論文

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