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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/109222
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/109222

    Title: Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes
    Authors: 張卿卿
    Chang, Chingching
    Contributors: 廣告系
    Date: 2016-08
    Issue Date: 2017-04-25 15:50:02 (UTC+8)
    Abstract: This study argues that behavioral recommendations in health news function as cues to action. A proposed self-oriented model seeks to explore the impacts of behavioral recommendations in health research news as cues to action through their influences on self-relevancy and self-efficacy. A content analysis (Study 1) first establishes that health research news commonly features behavioral recommendations. A message experiment (Study 2) then explores the utility of behavioral recommendations as cues to action by demonstrating a self-relevancy effect: Health research news with, as opposed to without, behavioral recommendations increases the self-relevancy of advocated health behaviors, which then improve people’s attitudes toward and intentions to adopt those behaviors. A second message experiment (Study 3) tests whether varying presentations of behavioral recommendations alter their effectiveness as cues to action and thus people’s behavioral intentions through a dual effect process. In addition to the previously demonstrated self-relevancy effect, this experiment shows that concrete, as opposed to abstract, behavioral recommendations trigger a self-efficacy effect, increasing perceived self-efficacy and further improving behavioral intentions.
    Relation: Journal of Health Communication, Vol.21, No.8, pp.954-968
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/10810730.2016.1204377
    DOI: 10.1080/10810730.2016.1204377
    Appears in Collections:[廣告學系] 期刊論文

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