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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/108992
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/108992


    Title: Linking Web Design Strategy with Business Strategy
    Authors: 洪為璽
    Hung, Wei-His;Kung, Kao-Hui;Wu, Chuan-Chun;Liao, Chun-Chia
    Contributors: 資管系
    Date: 2014-07
    Issue Date: 2017-04-20 16:46:02 (UTC+8)
    Abstract: Given the modern trend toward the Internet, firms can now use web sites to achieve marketing and advertising effectiveness for their businesses. This usage creates a new model of marketing strategy. Experts in the field have indicated that links between marketing and competitive strategies are critical to organisational performance and business success. However, empirical studies conducted in various countries have shown that the web designs are misaligned with organizational strategic objectives. In this study, the authors view web sites as marketing applications, and investigate how corporate sites effectively support three types of business strategy: the prospector, analyser, and defender strategies. The authors conducted a series of in-depth interviews with web site designers and established design techniques through grounded theory approach to indicate how particular web sites support a specific type of business strategy. They also established the relationship between web design strategies and business strategies, which should help practitioners improve the strategic positioning of their web sites.
    Relation: International Journal of Web Portals, 6(3), 1-14
    Data Type: article
    DOI 連結: http://dx.doi.org/10.4018/IJWP.2014070101
    DOI: 10.4018/IJWP.2014070101
    Appears in Collections:[資訊管理學系] 期刊論文

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