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E-commerce : Taiwanese tea on-line shop Chaguan in Russia
|Issue Date: ||2017-03-01 17:36:33 (UTC+8)|
E-commerce is a business that is on the rise today and the internet’s vast potential has made it easier for organizations to reach out to a larger pool of the people. Cultural exchange between different, alien, distant cultures makes this kind of business even more exciting and attractive.
The main purpose of this research is to try to understand the nature of Russian e-commerce market, especially in the beverage, tea area. To find the main factors of success and failure in this industry. To find the background and factors of interest and success for a seemingly alien novel product from a foreign distant culture.
The purpose of this research is to understand factors that led two successful players in the tea and coffee e-commerce business in Russia. By identifying their know-hows and basic approaches and techniques it should be easier to build a new more up-to-date project. On the other hand, their mistakes might be a lesson that should not be repeated.
Through the case-study approach author tried to project the possible model of development on the new tea business. The idea behind Chaguan project is to offer unique and new product. Very important part of the value proposition is educational information about tea. Chaguan project will have its website and social networks presence.
Customers will be offered a decent range of tea, from good quality tea to aged expensive tea that can be only purchased through special order. Label special order should make the fact of purchasing more meaningful.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G1013590404|
|Data Type: ||thesis|
|Appears in Collections:||[科技管理與智慧財產研究所] 學位論文|
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