English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88613/118155 (75%)
Visitors : 23471225      Online Users : 229
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/104645


    Title: B2B 公司以消費過程為基礎的獲利策略之研究: 以英特爾為例
    Consumption Based Appropriation of B2B Company: The Case Study of Intel Co.,
    Authors: 胡原誌
    Hu, Yuan-Jhih
    Contributors: 許牧彥
    Hsu, Mu-Yen
    胡原誌
    Hu, Yuan-Jhih
    Keywords: B2B 產業
    獲利模式
    消費過程
    策略管理
    Business-to-business (B2B)
    Profit models
    Consumption Based Appropriation
    Policy Management
    Date: 2016
    Issue Date: 2016-12-07 10:52:07 (UTC+8)
    Abstract: 知名企業如蘋果與谷歌能透過蒐集使用者的資訊並販售廣告、在 APP Store 、 iTunes 上販售服務與產品,而在消費者消費的過程中獲利。然而上述提及的這兩家都是 B2C 的產業,他們獲利的方式是否也能應用在 B2B 呢?
    晶片製造商英特爾公司 (Intel Corporation) 為世界上盈餘最高的B2B半導體公司,半導體產業是現今世界上產值極高的一個產業。因此本文利用英特爾的個案作為典型的 B2B 企業研究個案。
    本研究希望藉由產業經濟學派、交易成本經濟學派、資源基礎論學派三種策略管理的學說,並藉由以生產過程為基礎的獲利策略以及以消費過程為基礎的獲利策略,分析英特爾在中央處理器這項產品的獲利策略。
    而經由本研究的探討,發現英特爾的獲利策略可以從其獨特性資源如何建立競爭優勢與進入門檻並提高消費者的移轉成本;相對較低的交易成本讓英特爾獲得成本優勢;五力分析所得出的良好定位以及消費者在英特爾價值鏈上的連結做出發。
    最後回顧了三個主流的策略管理學術理論,得出以下兩個結論:1、以消費過程為基礎的獲利策略可以用於 B2B 企業當中,2、英特爾同時透過生產過程為基礎(研發能力與生產經驗)以及以消費過程為基礎(行銷活動與品牌形象)的獲利策略」建立起優良的中央處理器競爭優勢。期許後續研究可以朝向英特爾在轉型後是否能持續建立競爭優勢做分析。
    Successful corporations such as Apple and Google can earn revenue through to the consumption process like selling advertisement after collecting users’ data, selling service or product on the APP Store and iTunes. Nevertheless, both the cases are B2C corporations. Can the same profiting strategy be applicable to B2B corporations?
    Intel Corporation, which is an integrated device manufacturer, is the largest B2B semiconductor corporation in the world. The semiconductor industry is one of the most valuable industry. Therefore, this research will test the hypothesis based on Intel’s case.
    This research will employ Industrial Economics, Transaction Cost Economics and Resource-Based View theory from the perspectives of the Production Based Appropriation and Consumption Based Appropriation to analyze the profiting strategy of Intel’s central processing unit product.
    We find that controlling key resources, lowering transaction costs and occupying fine position all contribute to the success of Intel’s profiting strategy. In addition, we have two conclusions. First, Consumption Based Appropriation can be applicable to B2B corporations. Second, Intel builds its competitive advantage through both Production Based Appropriation and Consumption Based Appropriation strategy.
    Reference: 中文文獻
    [1] 何易剛 (2012) 。 行動應用軟體獲利模式之研究 (碩士論文) 。 國立政治大學科技管理研究所,台北市。
    [2] 吳嘉信 (2009) 。 Intel 轉型平台化策略的動機及策略作為─以 Centrino 行動運算平台為例 (碩士論文) 。 國立政治大學科技管理研究所,台北市。
    [3] 張五常 (2002)。 經濟解釋。 香港:花千樹。
    [4] 許牧彥 (2007) 。 以消費過程為基礎的獲利策略。 管理評論,l19(8),29-36。
    [5] 鄭聖姿 (2013) 。 非終端消費品製造商的社群經營策略對於粉絲專頁偏好與廣告溝通效果的影響─Intel Taiwan臉書粉絲專頁為例 (碩士論文) 。 國立中山大學企業管理學系碩士班,高雄市。

    英文文獻
    [1] Alchian. A. A. & Demsetz. H. (1972). Production, information costs, and economic organization, 62(5), 777-795.
    [2] Barney, J. B. (1986). Strategic factor markets: Expectations, luck, and business strategy. Management Science, 32, 1231-1241.
    [3] Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
    [4] Coase, R. H. (1937). The Nature of the Firm. Economica, 4, 386-405.
    [5] Commons, J. R. (1931). Institutional Economics. American Economic Review, 21, 648–657.
    [6] Grove, A. S. (1995). High Output Management. New York: Random House.
    [7] Grove, A. S. (1996). Only the Paranoid Survive. New York: Doubleday.
    [8] Grove, A. S. (2001). Swimming Across: A Memoir. New York: Grand Central Publishing.
    [9] Hoopes, D. G., Madsen, T.L. & Walker, W. (2003). Guest editors’ introduction to the special issue: Why is there a resource-based view? Toward a theory of competitive heterogeneity. Strategic Management Journal, 24, 889-902.
    [10] Hume, D. (1740). A Treatise of Human Nature: Being an Attempt to introduce the experimental Method of Reasoning into Moral Subjects. Oxford: Clarendon Press.
    [11] Makadok, R. & Coff, R. (2002). The theory of value and the value of theory: Breaking new ground versus reinventing the wheel. Academy of Management Review, 27(1), 10-13.
    [12] Makadok, R. (2001a). Toward a synthesis of the resource-based and dynamic-capability views of rent creation. Strategic Management Journal, 22, 387-401.
    [13] Makadok, R. (2001b). A pointed commentary on Priem and Butler. Academy of Management Review, 26(4), 498-499.
    [14] Nash, J. (1950). Equilibrium points in n-person games. Proceedings of the National Academy of Sciences, 36(1), 48-49.
    [15] Nash, J. (1951). Non-Cooperative Games. The Annals of Mathematics, 54(2), 286-295.
    [16] Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14, 179-191.
    [17] Popper, K. (1934). The Logic of Scientific Discovery. New York: Routledge Publishing.
    [18] Porter, M. E. (1980). Competitive strategy. New York: Free Press.
    [19] Porter, M. E. (1985). Competitive advantage. New York: Free Press.
    [20] Priem, R. L., & Butler, J. E. (2001). Is the resource-based "view" a useful perspective for strategic management re- search? Academy of Management Review, 26, 22-40.
    [21] Ricardo, D. (1965, Original 1817). The Principles of Political Economy and Taxation. England: J. M. Dent and Son.
    [22] Rumelt, R. P. (1984). Towards a strategic theory of the firm. Competitive Strategic Management, 556-570.
    [23] Tirole J. (1988). The theory of industrial organization. England: The MIT Press.
    [24] Wernerfelt B. (1984). A resource-based view of the firm. Strategic Management Journal 5(2), 171–180.
    [25] Williamson, O. E. (1971). The vertical integration of production: Market failure considerations. American Economic Review, 61, 112-123.
    [26] Williamson, O. E. (1985). The Economic Institutions of Capitalism:Firms, Markets, Relational Contracting. New York:Free Press.
    線上文獻
    [1] Adrian D. (2014, November 21). Windows PC on a stick? Intel suggests it’s possible, and coming soon to a store near you. Retrieved from http://www.digitaltrends.com/computing/intel-teases-mysterious-stick-pc-for-2015-launch
    [2] Dean T. (2009). Exit interview: Retiring Intel chairman Craig Barrett on the industry’s unfinished business. Retrieved from http://venturebeat.com/2009/05/08/exit-interview-retiring-intel-chairman-craig-barrett-on-the-industrys-unfinished-business/
    [3] Facebook. (2016). Intel Taiwan 粉絲專頁. Retrieved from https://www.facebook.com/inteltaiwan/
    [4] Forbes. (2016, May 25). The World's 2,000 Largest Public Companies 2015. Retrieved from www.forbes.com/global2000
    [5] HIS. (2014, Decomber 22). Global Semiconductor Market Set for Strongest Growth in Four Years in 2014. Retrieved from http://press.ihs.com/press-release/technology/global-semiconductor-market-set-strongest-growth-four-years-2014
    [6] IC Insight. (2016, January 20). Semiconductor R&D Growth Slows in 2015. Retrieved from http://www.icinsights.com/news/bulletins/Semiconductor-RD-Growth-Slows-In-2015/
    [7] Intel. (1987). 1987 Annual Report. Retrieved from http://www.intel.com/content/dam/doc/report/history-1987-annual-report.pdf
    [8] Intel. (1997). 1997 Annual Report. Retrieved from http://www.intel.com/content/dam/doc/report/history-1997-annual-report.pdf
    [9] Intel. (2013). Intel Timeline: A History of Innovation. Retrieved from http://www.intel.com/content/www/us/en/history/historic-timeline.html
    [10] Intel. (2015). 2015 Annual Report and Form 10-K. Retrieved from http://www.intc.com/intel-annual-report/2015/index.html
    [11] Intel. (2015). Taiwan’s YouBike System Grows with Advantech and Microprogram. Retrieved from http://www.intel.com/content/www/us/en/internet-of-things/videos/iot-gateway-youbike-video.html
    [12] Intel. (2016). Intel News Room. Retrieved from https:/newsroom.intel.com/
    [13] Intel. (2016). Intel Public Roadmap for Desktop, Mobile, Data Center. Retrieved from http://www.intel.com/content/www/us/en/processors/public-roadmap-article.html
    [14] Intel. (2016). Intel 通路夥伴. Retrieved from https://www-ssl.intel.com/content/www/tw/zh/resellers/reseller-collection.html
    [15] Intel. (2016). SMB 專屬優惠. Retrieved from http://www.intel.com.tw/content/www/tw/zh/resellers/smb-specialty-benefits-overview.html
    [16] Intel. (2016). Usage Guidelines for Customers, Licensees, and Other Third Parties. Retrieved from http://www.intel.com/content/www/us/en/trademarks/intel-inside.html
    [17] Johan D. G. (2005, November 9). Itanium - is there light at the end of the tunnel? Retrieved from http://www.anandtech.com/show/1854
    [18] Loyd C. (2013, January 22). Intel exits the desktop motherboard business to focus on new form factors. Retrieved from http://www.pcworld.com/article/2025926/intel-exits-the-desktop-motherboard-business-to-focus-on-new-form-factors.html
    [19] Pass Mark. (2016). AMD vs Intel Market Share. Retrieved from https://www.cpubenchmark.net/market_share.html
    [20] Ryan S. & Ian C. (2016, April 29). Intel's Changing Future: Smartphone SoCs Broxton & SoFIA Officially Cancelled. Retrieved from http://www.anandtech.com/show/10288/intel-broxton-sofia-smartphone-socs-cancelled
    [21] Sharon G. (2012, January 9). Intel shows off ultrabook prototype at CES. Retrieved from http://www.computerworld.com/article/2501100/windows-pcs/intel-shows-off-ultrabook-prototype-at-ces.html
    [22] Social Bakers. (2016). Intel Taiwan Facebook statistics. Retrieved from http://www.socialbakers.com/statistics/facebook/pages/detail/123897324016-intel-taiwan
    [23] Stanford University. (2004, April 20). Silicon Genesis. Retrieved from http://silicongenesis.stanford.edu/transcripts/carter.htm
    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    103364124
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103364124
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback