English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88613/118155 (75%)
Visitors : 23481473      Online Users : 147
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10211
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/10211


    Title: 國際化程度與產品差異化能力對廠商績效之影響–台灣大型製造廠之實證研究
    Other Titles: Internationalization, Capability for Product Differentiation and Performance: An Examination of Large Taiwanese Firms
    Authors: 于卓民;喬友慶;林月雲
    Chiao, Yu-Ching;Yu, Chwo-Ming Joseph;Lin, Carol Yeh-Yun
    Keywords: 國際化程度;產品差異化能力;績效
    Internationalization;Capability for product differentiation;Performance
    Date: 2002
    Issue Date: 2008-11-25 10:34:09 (UTC+8)
    Abstract: 多國企業的研究於國際企業之領域已行之多年,然而關於亞洲多國企業及其績效之探討尚未受到廣泛的注意。本研究以台灣大型製造廠商為樣本,探討國際化程度與產品差異化能力對廠商績效的影響。經由分析行政院主計處製造業資料庫發現,產品差異化能力 (包括研發密集度及廣告密集度) 對台灣的廠商績效有正向的影響。鑑於過去研究專注於線性關係的探討,本研究檢驗國際化程度對績效的影響為一先增後減的關係。實證結果發現,國際化程度與廠商績效間確實存在著倒 U 型的關係,即當國際化程度超過最適水準時,會使廠商績效產生負向效果。
    The literature on multinational corporations (MNCs) lacks in depth study of Asian MNCs and the factors affecting their performance. This study examined the relationship of performance with internationalization and capability for product differentiation. By analyzing the internationalization activities of large Taiwanese firms, we found that the capability for product differentiation (in terms of R&D intensity and advertising intensity) has a positive impact on firms’ performance. In contrast to prior research that assumes a linear and monotonic relationship, this paper examined a curvilinear relationship between internationalization and performance. Empirical results showed that increasing levels of internationalization generate positive impact on performance up to specific level. Beyond the level, internationalization has a negative impact on the performance of large Taiwanese manufacturing MNCs. In short, an inverted U-shaped relationship between internationalization and performance was supported.
    Relation: 管理學報, 19(5), 811-842
    Journal of Management, Vol.19, No.5, pp.811-842
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    811842.pdf308KbAdobe PDF712View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback